Mars' 'Sweet ReTREAT' Will Pamper Friends on Valentine's Day
Laura McQuarrie — January 30, 2018 — Fashion
References: exploretock & prnewswire
For a limited time on February 13th through to the 14th, people in New York City will have the chance to indulge themselves at the Sweet ReTREAT pop-up from Mars Wrigley Confectionery.
The opening of the chocolate- and candy-inspired pop-up salon was based on the idea that "74% of people believe a treat is sweeter when shared with a friend." As such, when people book themselves an appointment, they are encouraged to share the experience with a friend; when securing their spot in the Sweet ReTREAT online, people are invited to "reservations for parties of two."
Some of the available "TREATments" include Snickers pedicures, infused mint blowouts with "the essence of minty favorites like Altoids and Extra" and makeup styles inspired by other Mars brands like M&M's, Twix and Dove Chocolate.
The opening of the chocolate- and candy-inspired pop-up salon was based on the idea that "74% of people believe a treat is sweeter when shared with a friend." As such, when people book themselves an appointment, they are encouraged to share the experience with a friend; when securing their spot in the Sweet ReTREAT online, people are invited to "reservations for parties of two."
Some of the available "TREATments" include Snickers pedicures, infused mint blowouts with "the essence of minty favorites like Altoids and Extra" and makeup styles inspired by other Mars brands like M&M's, Twix and Dove Chocolate.
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