These new Mars ice cream products are being launched for the new year as a series of treats for consumers to pick up when seeking out a way to enjoy a flavorful dessert from the comfort of home.
The products are part of the Twix, M&M's and Dove ranges, and includes Dove Mini Sticks, Twix Cookie Dough ice cream and M&M's Cookie Sandwiches. The products are hitting retailer store shelves now, but will continue to roll out to retailers in March as part of a nationwide expansion. The treats respond to changing consumers habits as a growing number of shoppers seek out ways to enjoy high-quality desserts from the comfort of home.
The new Mars ice cream products play with flavors, but also incorporate different textures to satisfy a range of different dessert preferences.
What's Driving This Trend
- At-home Indulgence
- Creating high-quality, indulgent desserts for at-home consumption is a growing trend within the food industry.
- Innovative Flavor Play
- Incorporating unique and unexpected flavor combinations is a trend within the frozen dessert industry, as brands look to differentiate themselves and appeal to adventurous consumers.
- Texture Variety
- Creating desserts with a range of textures, such as crunchy and creamy, is a trend within the frozen dessert industry as brands meet consumers' desire for more complex experiences.
Who This Affects Most
- Frozen Desserts
- This industry has an opportunity for disruptive innovation through the development of new products that cater to consumers' desires for unique flavors and textures for at-home consumption.
- Snack Foods
- This industry has an opportunity to incorporate indulgent dessert flavors into their products, as consumers seek out sweet and satisfying snacks.
- Grocery Retail
- This industry has an opportunity to invest in promoting and expanding their frozen dessert sections to meet the growing demand for high-quality, at-home indulgence.
