Candy Sundae Kits

Mars' Ice Cream Kits Create Easy Desserts with Twix and Maltesers

Families who want a sweet and refreshing way to savor the taste of favorite chocolate candies like Twix and Maltesers can now enjoy two new ice cream kits from Mars, which provide the essentials for making delicious sundae desserts at home. These ice cream kits serve four and contain ice cream mix, chocolate sauce mix, cookie and candy toppings, and other texture-rich additions to make memorable sweet treats at home.

These ice cream kits only need fresh milk and time to prepare, simplifying the experience of preparing homemade ice cream with beloved candy flavors. Currently only available in the UK, these ice cream kits offer a refreshing treat for all ages with a sweet tooth.

DIY Dessert Kits
Simplified home dessert preparation with all-in-one kits featuring popular candy brands.
Candy-infused Ice Cream
Combining beloved chocolate candy flavors with traditional ice cream ingredients for a unique twist.
Convenient At-home Treats
Enabling families to make enjoyable and easy-to-prepare desserts without the need for extensive ingredients.

Who This Affects Most

Food and Beverage
Leveraging ready-to-make dessert kits to tap into the growing market for convenient, at-home culinary experiences.
Candy and Confectionery
Innovating by integrating favorite candy brands into new product formats like ice cream kits.
Retail
Offering unique and enjoyable DIY kits that can drive sales and attract customers looking for novelty and ease.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 70%
Activity 81%
Freshness 27%