More Hair Naturally makes a range of haircare products that are designed to promote thick, lustrous hair and reduce hair loss. The brand is now launching what it calls the "world's finest and most expensive shampoo," which sells for $14 per ounce.
Unlike many shampoo products on the market that feature water as the first and most prominent ingredient, the Amazing Moisture Shampoo is formulated to give consumers more for their money. As President Brian Reichenberg puts it: "Most shampoos contain 80 to 90% water and harsh detergents that damage your hair and scalp. Generally, the packaging costs more than the ingredients."
The Amazing Moisture Shampoo boasts no added water and instead, a base of aloe vera. The formula is packed with stem cell extracts of ginseng, argan and bamboo, as well as botanical sunflower, sweet almond, wild cherry bark, coconut and pine needle extracts, plus kale, rice and carrot protein.
Key Themes Behind This Trend
- STEM CELL HAIRCARE
- Haircare brands can innovate with new formulas that include stem cell extracts to promote healthy hair growth and reduce hair loss.
- ALOE VERA-BASED PRODUCTS
- Brands can develop a new range of products sourced from aloe vera for added moisturization benefits beyond what traditional water-based formulas provide.
- INNOVATIVE PRODUCT PACKAGING
- There is an opportunity for brands to create more cost-effective packaging that highlights the quality of the formula within to better appeal to consumers who are willing to pay a premium for high-quality haircare products.
Where This Applies
- HAIRCARE INDUSTRY
- Haircare brands can differentiate themselves by offering new formulas and innovative packaging solutions to stand out in a crowded market.
- NATURAL INGREDIENTS INDUSTRY
- Companies that specialize in natural ingredients can supply haircare brands with aloe vera and other plant-based extracts to use as key components in their products for added moisturization benefits.
- LUXURY BEAUTY INDUSTRY
- As consumers are willing to pay a premium for high-quality haircare products, there is an opportunity for luxury beauty brands to enter the market with innovative formulas and packaging solutions.
