More Hair Naturally makes a range of haircare products that are designed to promote thick, lustrous hair and reduce hair loss. The brand is now launching what it calls the "world's finest and most expensive shampoo," which sells for $14 per ounce.
Unlike many shampoo products on the market that feature water as the first and most prominent ingredient, the Amazing Moisture Shampoo is formulated to give consumers more for their money. As President Brian Reichenberg puts it: "Most shampoos contain 80 to 90% water and harsh detergents that damage your hair and scalp. Generally, the packaging costs more than the ingredients."
The Amazing Moisture Shampoo boasts no added water and instead, a base of aloe vera. The formula is packed with stem cell extracts of ginseng, argan and bamboo, as well as botanical sunflower, sweet almond, wild cherry bark, coconut and pine needle extracts, plus kale, rice and carrot protein.