The low-pH SUPA_THICK SHAMPOO by The Nue Co. is a science-backed shampoo that foams gently and supports the scalp microbiome, all the while supporting hair growth and density. This free-from shampoo is made without silicones, parabens, SLS and artificial fragrance, and it's effective for delivering a deep clean to remove buildup and reduce shedding.
This strengthening, densifying shampoo offers benefits from root to tip, and it does so with the power of purposeful ingredients like mineral-rich red algae, apple cider vinegar, Vitamin B5 and oat oil extract for moisturization and protection. This completely plant-powered shampoo exclusively features ethically and sustainably sourced ingredients for a clean formula that can be trusted, as well as relied on to achieve the desired results.
What's Driving This Trend
- Low-ph Shampoos
- The rise of low-pH shampoos is disrupting the haircare industry by providing a gentle and science-backed solution for cleansing and supporting the scalp microbiome.
- Scalp Microbiome Support
- The emphasis on supporting the scalp microbiome is creating opportunities for innovative haircare products that promote healthy hair growth and reduce shedding.
- Ethical and Sustainable Ingredients
- The demand for clean and plant-powered formulas is driving the development of haircare products that exclusively feature ethically and sustainably sourced ingredients.
Who This Affects Most
- Haircare
- The low-pH densifying shampoo market is disrupting the haircare industry by offering effective solutions for scalp health and hair growth.
- Natural Beauty
- The focus on scalp microbiome support is creating opportunities for natural beauty brands to develop innovative haircare products with nourishing and sustainable ingredients.
- Eco-friendly Products
- The demand for ethical and sustainable ingredients in haircare is driving the eco-friendly products industry to develop clean and plant-powered formulas that deliver desired results.
