Keeps is a company that was made solely to prevent hair loss in men, and the brand enlisted the creative agency Red Antler to design the packaging for its products.
The brand aims to promote hair growth without the false science and stigma associated with this industry, and offers products that have both function and design in mind. The off the counter medicines come in prescription-like bottles that the Red Antler brand designed to feature minimalist white bottles with minimalist, red crown logos. The packaging remains simple yet elegant, preventing any buyers’ intimidation by looking overtly medicinal.
The Keeps brand is able to embody elegant, minimalist designs while serving individuals with a highly common yet relatively unspoken physical concern.