The Keeps Company Aims to Prevent Hair Loss in Men
Mishal Omar — February 19, 2018 — Fashion
References: thedieline
Keeps is a company that was made solely to prevent hair loss in men, and the brand enlisted the creative agency Red Antler to design the packaging for its products.
The brand aims to promote hair growth without the false science and stigma associated with this industry, and offers products that have both function and design in mind. The off the counter medicines come in prescription-like bottles that the Red Antler brand designed to feature minimalist white bottles with minimalist, red crown logos. The packaging remains simple yet elegant, preventing any buyers’ intimidation by looking overtly medicinal.
The Keeps brand is able to embody elegant, minimalist designs while serving individuals with a highly common yet relatively unspoken physical concern.
The brand aims to promote hair growth without the false science and stigma associated with this industry, and offers products that have both function and design in mind. The off the counter medicines come in prescription-like bottles that the Red Antler brand designed to feature minimalist white bottles with minimalist, red crown logos. The packaging remains simple yet elegant, preventing any buyers’ intimidation by looking overtly medicinal.
The Keeps brand is able to embody elegant, minimalist designs while serving individuals with a highly common yet relatively unspoken physical concern.
Trend Themes
1. Hair Loss Prevention - Keeps focuses on preventing hair loss in men with products that combine function and design.
2. Minimalist Packaging - Red Antler designs minimalist white bottles with red crown logos for Keeps' hair growth products.
3. Disrupting the Hair Loss Industry - Keeps disrupts the hair loss industry by offering elegant and non-intimidating packaging for its products.
Industry Implications
1. Cosmetics - Keeps' hair growth products fall under the cosmetics industry.
2. Creative Agency - Red Antler, the creative agency working with Keeps, operates in the advertising and design industry.
3. Healthcare - Keeps' products address a common physical concern related to hair loss in men, making it relevant to the healthcare industry.
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