Japanese haircare brand NatureLab. TOKYO and Urban Outfitters are partnering to make the brand's highly effective, non-toxic beauty solutions widely available to a young generation that prioritizes products with natural ingredients. As NatureLab. TOKYO sales director Tamara Brown describes, it shares the same target demographic as Urban Outfitters, "a beauty and fashion-savvy consumer that appreciates the value of natural, high-performing products at an affordable price point."
NatureLab. TOKYO's haircare solutions are inspired by Zen Buddhist teachings, simplicity and even the beauty of imperfection. The brand's products spotlight Japanese ingredients and stem cell technology, with a focus on improving scalp health, follicle strength and growth at a cellular level. Some of the nourishing, naturally derived ingredients that can be found in the brand's haircare range include apple, bamboo, argan and grape stem cells, as well as pearl extract and quinoa protein.