Inspired by her grandmother, husband and son to pursue her passion, store owner Joshica boasts a line of specially curated and handcrafted luxurious natural hair products, high quality soap bars and organic skincare. All items are paraben and sulfate-free.
Joshica's Natural Hair Collection is catered specifically for women who battle frizzy, coily and kinky-curly styles. The line of luxurious natural hair products consists of essential oils and botanic elements to soften and hydrate the follicles.
From the soft hair shine-inducing and nutrient-rich support of the Coconut & Brazilian Mango Shea Butter to the scalp-stimulating and hair loss-addressing luxe rosemary lavender shampoo bar, this woman-owned artisan store is definitely a precious jewel in Los Angeles's independent beauty industry.
Photo Credits: Joshica Beauty