This soothing shampoo bar by beloved self-care brand Lush promises to tend to dry hair while also producing a calming effect on sensitive scalps. Dubbed the 'Angel Hair Shampoo Bar,' the product is formulated with Rose Water which has soothing capabilities, Witch Hazel which is a "gentle astringent," and Cocoa Butter which provides a hydration boost to dry hair. To strengthen and thicken strands, Lush also includes Aquafaba. An infusion of Ylang Ylang Oil also delivers "a heavenly scent that hovers like a halo" after the shower.
The product is vegan, fully self-preserving and part of Lush's 'Naked' range which means that the formula does not come with any packaging. According to Lush, its soothing shampoo bar replaces up to three 250ml bottles of liquid shampoo, delivering more sustainable ways to consumer necessities.
Image Credit: Lush
Why This Trend Is Growing
- Sustainable Personal Care
- The trend towards package-free personal care products presents an opportunity for disruptive innovation in eco-friendly packaging and ingredient sourcing.
- Calming Haircare
- The trend towards haircare focused on calming sensitive skin presents an opportunity for disruptive innovation in the use of natural and gentle ingredients.
- Multi-functional Shampoo Bars
- The trend towards multi-functional personal care products presents an opportunity for disruptive innovation in combining shampoo, conditioner, and other haircare functions in a single product.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can innovate on environmentally-friendly packaging and ingredients for sustainable personal care products like Lush's shampoo bar.
- Haircare
- The haircare industry can innovate on gentle, natural, and calming ingredients for haircare products designed for sensitive skin like Lush's shampoo bar.
- Personal Care
- The personal care industry can innovate on multi-functional products like Lush's shampoo bar that combine multiple personal care functions in a single product.
