Lush offers a luxuriously scented soap that promises an unparalleled relaxing experience at an affordable price. Claimed to be "perfect for those who need a gentle touch with coconut oil and cocoa butter," the experience of this bathing buddy envelopes one with an alluring smoky floral scent. This particular product is inspired by one of the brand's best-selling bath bombs which also bears the same name—Goddess.
The cocoa butter and coconut oil included in the luxuriously scented soap work to soften and effectively moisturize the skin. Lush has also infused its offering with rose oil to "soothe sensitivity" and Oudh oil which gives the product its curiously smoky scent.
Emphasizing ethics and sustainability, the Goddess Soap is made with fair trade organic cocoa butter, grown by farmers in eastern Congo.
Image Credit: Lush
What's Driving This Trend
- Sustainable Beauty
- Offering eco-friendly and non-toxic skincare products, such as soap made from ethically sourced ingredients, stands to disrupt the current beauty industry.
- Aromatherapy
- Integrating the use of naturally scented ingredients in personal care items like soap could lead to the development of new and innovative aromatherapy products.
- Luxury on a Budget
- Creating an affordable line of premium quality skincare products, such as a luxuriously scented soap, has the potential to disrupt the high-end beauty industry.
Who This Affects Most
- Beauty and Personal Care
- Introducing sustainable and eco-friendly skincare products like the Goddess Soap could revolutionize the beauty industry and appeal to environmentally conscious consumers.
- Organic Agriculture
- Partnering with farmers and suppliers of organic ingredients like fair trade cocoa butter could disrupt the traditional supply chain of the agriculture industry.
- Aromatherapy and Essential Oils
- Creating new and innovative aromatherapy products with naturally scented ingredients like those of the Goddess Soap could lead to disruptive innovation in the essential oils industry.
