Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Laura McQuarrie — November 15, 2025 — Fashion
References: unilever
Inspired by skinification, Lux is premiumizing products with unique textures, fine fragrances and luxe ingredients to offer self-care with a side of sensory escape.
Lux has found that, even in regions where people are steadfast bar soap users, enhanced experiences and convenience are inspiring a switch to liquids. And in areas where liquid cleansing products are well-established, daily shower rituals are evolving into mindful, indulgent, sensorial rituals. According to Unilever, "Through social listening, consumer immersion and influencer collaboration, the brand discovered that consumers, especially Gen Z, crave novelty in texture, multifunctional benefits, eye-catching packaging, and brands that authentically represent their values."
Inspired by the refreshing qualities of sparkling drinks, the latest Lux body wash line incorporates bubbly textures.
Lux has found that, even in regions where people are steadfast bar soap users, enhanced experiences and convenience are inspiring a switch to liquids. And in areas where liquid cleansing products are well-established, daily shower rituals are evolving into mindful, indulgent, sensorial rituals. According to Unilever, "Through social listening, consumer immersion and influencer collaboration, the brand discovered that consumers, especially Gen Z, crave novelty in texture, multifunctional benefits, eye-catching packaging, and brands that authentically represent their values."
Inspired by the refreshing qualities of sparkling drinks, the latest Lux body wash line incorporates bubbly textures.
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