Serum-Infused Body Washes

OLAY has introduced its Super Serum Body Wash, bringing skincare-grade ingredients to daily shower routines. This innovative formula draws inspiration from OLAY's facial serums and incorporates five key skincare ingredients—Niacinamide, Beta-hydroxy acid, Collagen Peptide, Vitamin C, and Vitamin E—to deliver multiple benefits including hydration, firmness, smoothness, brightening, and evening of skin tone. The proprietary low pH activated serum technology ensures these active ingredients remain on the skin even after rinsing, providing lasting benefits beyond traditional body washes.

The brand has developed three distinct formulations targeting specific skin concerns: normal skin, extra dry skin, and extra bumpy skin. Each variant contains twice the concentrated serum of leading competitors, according to the brand. OLAY's patented skin-delivery technology allows the active ingredients to penetrate surface layers more effectively than conventional body washes, making this product notable for its ability to bridge the gap between everyday cleansing and advanced skincare treatments. The Super Serum Body Wash is now available at major retailers throughout Canada.