There are many brands with products inspired by Ayurveda—a system of traditional medicine—but Malavara is setting itself apart as a new beauty brand that focuses on "Ayurveda, hacked." As the brand describes, its products "supercharge time-honored Ayurvedic rituals with exceptional natural ingredients that are sustainably sourced."
Malavara's debut hair care product, the Ultra Luxuriant Hair Elixir, was developed in partnership with organic chemists as a pre-shampoo formula that helps to reduce damage and breakage. The formula helps to stimulate the circulation of blood and nourish the roots of the hair with ingredients like phytonutrient-rich basil root.
Some of the other key ingredients that can be found in the hair product formula include alma, brahmi, bhringraj and vetiver, plus coconut, almond, moringa and sesame oils.