These August 2018 cosmetics trends cover a variety of new launches from both major and independent makeup labels. In addition to the many makeup products to make the selection are a vast range of skincare treatments, which help consumers to transform their skin into a blemish-free and smooth canvas.
One line to recently make its debut comes from iconic drag performer and television host RuPaul, who joined forces with Mally Beauty for the launch. The resulting collection is comprised of approximately 12 pieces, however the specific names and colors have yet to be revealed. Given the styles boasted by RuPaul, it's likely that all of the makeup in the collection will be highly pigmented and statement-worthy.
Also featured is the collection from singer Camila Cabello, who named the launch after her hit single, 'Havana.' The products are geared towards consumers trying to achieve the ultimate sun-kissed and dewy look.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
