Affordable beauty label ColourPop recently launched 'The Zodiac' palette, which was made in collaboration with a popular beauty vlogger named Kathleen Lights.
A total of 12 shades comprise the eyeshadow palette, all of which are inspired by the different zodiac signs and what they stand for. For example, 'The Pisces' shade is a shimmery hue of turquoise, in reference to the sign's aquatic origins. In order to give consumers plenty of options when it comes to crafting original looks, a variety of matte and shimmery shades are included that range from subtle neutrals to vibrant pops of color.
The Zodiac palette by ColourPop and Kathleen Lights is expected to launch on July 26th, and will be available for online purchase.
Image Credit: Instagram @trendmood1
Why This Trend Is Growing
- Astrology-inspired Makeup
- Opportunity for beauty brands to create innovative makeup products inspired by astrology.
- Collaborations with Influencers
- Opportunity for brands to collaborate with popular influencers to create unique and appealing products.
- Customizable Eyeshadow Palettes
- Opportunity for brands to offer a range of shades that can be mixed and matched by consumers to create their own unique looks.
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunities in the beauty industry by incorporating astrology-inspired makeup products.
- Social Media Marketing
- Disruptive innovation opportunities in the marketing industry by collaborating with popular influencers.
- E-commerce
- Disruptive innovation opportunities in the e-commerce industry by providing customizable makeup palettes for online purchase.
