As a leading beauty company, Avon is changing the way consumers connect with its products with by introducing tech-powered personalized shopping experiences. Avon recently announced the launch of a mobile and e-interactive shoppable brochure that will allow its sales representatives to create personalized shopping carts to consumers using either WhatsApp or Facebook Messenger. This "instant messaging brochure" is fully digitized and mobile-enabled, acknowledging that the consumer of today heavily relies on mobile devices for product discovery and purchasing.
The new program is also set to include built-in analytics that will provide data that will be used to enhance customization and engagement. On just the first day of its launch alone, the new platform from Avon reportedly received 500,000 visits from consumers across 12 different countries.