The August 2018 business trends is an eclectic list, which includes the innovation tactics, marketing strategies and practices that highlight the company, making it progressive and unique. For this month, Luis Vuitton expanded its fashion industry scope to include a $3,200 USD music box, while sustainable e-commerce fashion retailer allTRUEist aims to deliver high fashion collections to the consumer at an affordable price.
From the Rachel Schechtman's STORY concept store that harnesses the format of social media sharing to embrace the entrepreneurial spirit to kAAKAO's struggle to be recognized as a chocolate bar by the European Union due to its ingredient list, the August 2018 business developments are definitely serious endeavors that carry a note of creativity and whimsy.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
