Marketing campaigns that boast diverse body types are a welcomed, wholesome and exciting opportunity for the industry to show its support and promote social acceptance. Recently, e-commerce platform ASOS takes it to another level by featuring UK Paralympic athlete Chloe Ball-Hopkins in its diverse body types campaign.
The celebrated model, who is also a reporter for BBC, is shown in a fashionable and comfortable pink tie-dye jumpsuit. The photographs depict a cheerful Hopkins who not only shows off the stylish and practical aspects of the clothing but also advocates for social acceptance that defines all diverse body types as beautiful. The model said it best – “it’s about making fashion accessible.”
This inclusive ASOS campaign is the second of its kind and intensity. Before the UK Paralympic athlete’s affiliation with the company’s ‘Design’ collection, ASOS tapped into Haitian-American model and amputee Mama Cax to showcase its activewear line.