The Blaze Pizza 'Dough Knots' are a new offering from the company that will provide consumers with a different way to enjoy their favorite flavors. Created as a hybrid snack appetizer, the bites are positioned as a breadstick-like treat that is baked-to-order with garlic, pesto and mozzarella cheese to enhance the savory flavor. This makes the appetizers ideal for consumers who are looking for an alternative way to enjoy the taste of pizza and breadsticks in a convenient format that can be eaten on-the-go.
The Blaze Pizza 'Dough Knots' have been launched alongside a new loyalty program promotion that will reward members with two free pieces for every pizza they order through the accompanying app or email.
Image Credit: Blaze Pizza
Key Themes Behind This Trend
- Hybrid Snack Appetizers
- Creating hybrid snack appetizers that combine different flavors and formats offers a disruptive innovation opportunity for the food industry.
- Convenient On-the-go Food
- Developing convenient food formats that cater to busy consumers' need for quick and portable meals presents a disruptive innovation opportunity for the food industry.
- Loyalty Program Promotions
- Implementing loyalty program promotions that incentivize repeat purchases can be a disruptive innovation opportunity for businesses looking to increase customer retention and engagement.
Where This Applies
- Food Industry
- The food industry can capitalize on the opportunity to create innovative snack appetizers that offer unique flavor combinations and formats.
- Convenience Food Industry
- The convenience food industry can seize the opportunity to develop convenient and portable meal options that cater to the busy lifestyle of consumers.
- Marketing Industry
- The marketing industry can explore disruptive innovation opportunities by creating loyalty program promotions that incentivize customer loyalty and increase engagement.
