Architecturally Unzipped Pavilion Structures

Westbank & BIG Revive a Visually Stimulating Piece

The Serpentine Pavilion was a pavilion structure by the Bjarke Ingels Group (BIG) that gained immense popularity when it "welcomed a record number of visitors during its 2016 run in London's Hyde Park." Later acquired by Westbank, the visually engaging sculpture is set to make an appearance for an exhibition in Toronto.

Due to its intricate architectural composition, the pavilion structure is dubbed "the unzipped wall." This references the dynamic construction of the sculpture, which offers an unconventional take on one of the most basic building elements — the brick wall.

BIG's design is made with extruded fiberglass frames that are stacked on one another. An inspiration for its name, the pavilion structure forms a cavern, within which the firm will curate its architectural exhibit. This allows for an artful vessel to present creative content.

Architectural Innovation
Opportunities to create unconventional and visually engaging structures by reimagining basic building elements.
Extruded Fiberglass
The use of extruded fiberglass frames in architectural design for their unique properties and flexibility.
Artful Exhibition Spaces
Creating unique and immersive exhibition spaces through innovative architectural structures.

Industries Being Reshaped

Architecture
Architects can explore new possibilities in design and construction techniques to create visually stunning structures.
Construction Materials
Manufacturers of construction materials can develop and market innovative solutions using extruded fiberglass.
Art and Culture
Organizations in the art and culture sector can utilize unique exhibition spaces to present creative content in a captivating manner.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 67%
Freshness 8%

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