In celebration of Shark Week, Southwest Airlines is inviting consumers to take a bite out of the sky by releasing a fleet of five shark-themed airplanes.
Each plane celebrates a different shark with the Tiger Shark in Chicago, Bull Shark in Houston, the Mako Shark in Phoenix, and the Hammerhead Shark and Great White Shark in Dallas. In addition to the decorated exterior of the plane, travelers on-board can experience a variety of shark-themed content thanks to the airline's partnership with The Discovery Channel.
This creative marketing stunt nods toward the ultra-popular Shark Week on television, which attracts a global audience annually. This week typically sees numerous marketing tactics that play into the public's love of the predator.
Image Credit: Southwest Airlines via Twitter
Why This Trend Is Growing
- Shark-themed Marketing
- Opportunity for companies to leverage popular culture events like Shark Week to create unique and engaging marketing campaigns.
- Branded Airplane Decorations
- Innovative way for airlines to use visually striking plane exteriors to create buzz and brand awareness.
- Partnership Marketing
- Collaborations between airlines and media companies to provide unique on-board experiences for travelers.
Industries Being Reshaped
- Airlines
- Airlines can use themed plane fleets to attract attention, promote their brand, and create memorable travel experiences.
- Marketing and Advertising
- Opportunity for marketing companies to develop creative campaigns based on popular cultural events, such as Shark Week.
- Media and Entertainment
- Media companies can partner with airlines to provide exclusive content and immersive experiences for travelers.
