What is the trend of business podcasts?

Disruptive innovation opportunity: Brands in various industries can launch podcasts as a marketing tool to engage with their audience and share valuable insights.

What is the trend of retailer podcasts?

Disruptive innovation opportunity: Retailers can utilize podcasts to showcase their brand, engage with customers, and generate leads through informative discussions.

What is the trend of social media engagement?

Disruptive innovation opportunity: Companies can leverage social media hashtags to extend the conversation and build an online community around their brand and podcast.

What are the implications for the beauty industry industry?

Disruptive innovation opportunity: Beauty brands can use podcasts to share skincare tips, makeup tutorials, and connect with their customers through meaningful discussions.

What are the implications for the direct sales industry industry?

Disruptive innovation opportunity: Direct sales companies can leverage podcasts to train their representatives, share success stories, and build a supportive network.

What are the implications for the marketing industry industry?

Disruptive innovation opportunity: Marketing agencies can create podcasts to offer industry insights, marketing strategies, and engage with potential clients through thought leadership.

Beauty Business Podcasts : business podcast

Beauty Business Podcasts

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Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps

Laura McQuarrie — July 4, 2018 — Fashion

References: avon & cosmeticsbusiness

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Over the past few years, podcasts have gone from being a compelling form of storytelling to lucrative marketing tools, with a number of big-name retailers and brands launching their own business podcasts. Now, Avon is introducing a podcast of its own by the name of 'Make It Happen,' which is hosted by Executive Director of Sales Development Evy deAngelis.

Every Monday, deAngelis leads a discussion with Avon's top-selling reps, leaders and industry entrepreneurs. So far, Avon has shared episodes on the themes of mindset, achieving work-life balance and tapping into social media for lead generation.

After tuning into a Make It Happen podcast episode, listeners are encouraged to continue the thoughtful conversations online by making use of the #AvonMakeitHappen hashtag.

Trend Themes

Business Podcasts — Disruptive innovation opportunity: Brands in various industries can launch podcasts as a marketing tool to engage with their audience and share valuable insights.
Retailer Podcasts — Disruptive innovation opportunity: Retailers can utilize podcasts to showcase their brand, engage with customers, and generate leads through informative discussions.
Social Media Engagement — Disruptive innovation opportunity: Companies can leverage social media hashtags to extend the conversation and build an online community around their brand and podcast.

Industry Implications

Beauty Industry — Disruptive innovation opportunity: Beauty brands can use podcasts to share skincare tips, makeup tutorials, and connect with their customers through meaningful discussions.
Direct Sales Industry — Disruptive innovation opportunity: Direct sales companies can leverage podcasts to train their representatives, share success stories, and build a supportive network.
Marketing Industry — Disruptive innovation opportunity: Marketing agencies can create podcasts to offer industry insights, marketing strategies, and engage with potential clients through thought leadership.

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