Over the past few years, podcasts have gone from being a compelling form of storytelling to lucrative marketing tools, with a number of big-name retailers and brands launching their own business podcasts. Now, Avon is introducing a podcast of its own by the name of 'Make It Happen,' which is hosted by Executive Director of Sales Development Evy deAngelis.
Every Monday, deAngelis leads a discussion with Avon's top-selling reps, leaders and industry entrepreneurs. So far, Avon has shared episodes on the themes of mindset, achieving work-life balance and tapping into social media for lead generation.
After tuning into a Make It Happen podcast episode, listeners are encouraged to continue the thoughtful conversations online by making use of the #AvonMakeitHappen hashtag.
What Makes This Trend Stand Out
- Business Podcasts
- Disruptive innovation opportunity: Brands in various industries can launch podcasts as a marketing tool to engage with their audience and share valuable insights.
- Retailer Podcasts
- Disruptive innovation opportunity: Retailers can utilize podcasts to showcase their brand, engage with customers, and generate leads through informative discussions.
- Social Media Engagement
- Disruptive innovation opportunity: Companies can leverage social media hashtags to extend the conversation and build an online community around their brand and podcast.
Sectors Adopting This
- Beauty Industry
- Disruptive innovation opportunity: Beauty brands can use podcasts to share skincare tips, makeup tutorials, and connect with their customers through meaningful discussions.
- Direct Sales Industry
- Disruptive innovation opportunity: Direct sales companies can leverage podcasts to train their representatives, share success stories, and build a supportive network.
- Marketing Industry
- Disruptive innovation opportunity: Marketing agencies can create podcasts to offer industry insights, marketing strategies, and engage with potential clients through thought leadership.
