The Sound Bath is an intimate and thought-provoking podcast, introduced by Lush Comestics—a brand that has committed itself to ethical and sustainable production of skincare products.
The Sound Bath really deepens Lush's commitment to facilitating a better tomorrow. Hosted by American poet Aja Monet who invites some of her favorite authors, artists, activists, and experts to the table, the discussions revolve around personal, social, and environmental care and how these puzzle pieces fit in today's society.
Insightfully, Lush tailored its thought-provoking podcast to be enjoyed during bath time. In addition to the intimate conversation, one can enjoy soothing music meditation that is built-in throughout the duration of each episode. From climate justice activist and author Naomi Klein to writer Fariha Róisín, The Sound Bath podcast offers good space for thinking though, learning, and unlearning.
Image Credit: Lush
Why This Trend Is Growing
- Branded Podcasts
- Companies can create their own podcasts to offer intimate conversations that can promote brand awareness, customer loyalty, and audience engagement.
- Sustainable Commitments
- Businesses can showcase their sustainability efforts and ethical production practices through their branded podcasts and other marketing channels to appeal to eco-conscious consumers.
- Personal Development
- The popularity of thought-provoking podcasts can inspire companies to create content that focuses on personal growth, self-care, and mental health to cater to the growing demand for these topics.
Industries Being Reshaped
- Skincare and Cosmetics
- Similar companies can create their own podcasts to build stronger relationships with their customers and to showcase their commitment to ethical and sustainable production.
- Publishing
- Publishers can create branded podcasts that feature authors discussing their latest books, bookclubs, or discussing general trends in literature to attract book lovers and drive book sales.
- Technology
- Tech startups can utilize podcasting as an additional tool in their content marketing plan to discuss trending topics, share business success stories and educate the public about their services.
