Whether the month was hectic or laid back, this list of August 2018 life trends is sure to reflect some of the ways in which companies are reaching out to appeal to a consumer's daily needs.
Those looking to reflect and relax should be drawn to Toronto's MINDSET Brain Gym, a new fitness concept which tasks consumers with exercising their minds, the same way they do with their bodies. Meanwhile, Cosmopolitan & Pink Parcel joined forces to offer consumers a monthly subscription package that eases the pains of menstruation.
Those living a fast-paced lifestyle might want to check out a new energy beverage called 'Supherb,' which offers a caffeine-free alternative to kick-start one's day. Lastly, new forms of entertainment are surfacing, like Avon's Make it Happen podcast, which offers clean beauty advice.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
