Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
Laura McQuarrie — July 25, 2018 — Lifestyle
References: kappa-usa & prnewswire
To kick off the launch of its ninth annual #Heineken100 program, Heineken created a limited-edition six-piece capsule collection in partnership with Italian sportswear brand Kappa.
This year's #Heineken100 program continues the conversation surrounding the World Cup with a fusion of lifestyle, culture, style and sports. As part of this program, the co-branded products are shared with the "100 most influential beer drinkers of the world."
The six-piece sportswear collection for 2018 includes the Kappa x #Heineken100 Tracksuit, Jersey Set, Duffle and a special Friends & Family Jersey, which is not available for purchase. For just the second time as part of its ninth #Heineken100 program, Heineken is making its collaborative products available for purchase by consumers ages 21 and older at the Stadium Goods pop-up.
This year's #Heineken100 program continues the conversation surrounding the World Cup with a fusion of lifestyle, culture, style and sports. As part of this program, the co-branded products are shared with the "100 most influential beer drinkers of the world."
The six-piece sportswear collection for 2018 includes the Kappa x #Heineken100 Tracksuit, Jersey Set, Duffle and a special Friends & Family Jersey, which is not available for purchase. For just the second time as part of its ninth #Heineken100 program, Heineken is making its collaborative products available for purchase by consumers ages 21 and older at the Stadium Goods pop-up.
Trend Themes
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Collaborative Capsules — More brands can collaborate to create limited-edition capsule collections that cater to targeted audiences and expand their reach through exclusive distribution strategies.
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Branded Apparel — Brands can look into creating their own line of branded apparel and sportswear to enhance their brand image and cater to their customer base through stylish and trendy pieces.
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Exclusive Distribution — Exclusive distribution channels, such as the #Heineken100 program, can be utilized to create buzz and drive sales for limited-edition products targeted towards a specific audience.
Industry Implications
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Beverage — Beverage companies can collaborate with sportswear brands to showcase their products and tap into a younger, trendier demographic through fashionable merchandise and limited-edition collections.
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Fashion — Fashion and sportswear brands can collaborate with beverage and lifestyle brands to expand their reach, showcase their designs and aesthetics, and create unique and trendy limited-edition collaborations.
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Retail — Retail companies can create exclusive distribution partnerships with brands to drive sales and create buzz around highly sought-after limited-edition merchandise.
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