To kick off the launch of its ninth annual #Heineken100 program, Heineken created a limited-edition six-piece capsule collection in partnership with Italian sportswear brand Kappa.
This year's #Heineken100 program continues the conversation surrounding the World Cup with a fusion of lifestyle, culture, style and sports. As part of this program, the co-branded products are shared with the "100 most influential beer drinkers of the world."
The six-piece sportswear collection for 2018 includes the Kappa x #Heineken100 Tracksuit, Jersey Set, Duffle and a special Friends & Family Jersey, which is not available for purchase. For just the second time as part of its ninth #Heineken100 program, Heineken is making its collaborative products available for purchase by consumers ages 21 and older at the Stadium Goods pop-up.