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Football Beer Campaigns

Heineken Launches its 'Enjoy the Rivalry' Campaign for UEFA EURO 2020

— May 24, 2021 — Marketing
Heineken is launching a new global campaign to showcase its UEFA EURO 2020 partnership to encourage fans to make the beer company part of their match rituals. The campaign is called 'Enjoy the Rivalry' and aims to celebrate the heart and soul of any footballing competition, the fans.

In partnership with UEFA EURO 2020, Heineken® will be served across all Stadiums, Football Villages, and Fan Zones across the 11 host cities. The campaign also aims to capture the fan spirit through the hero film 'Finally Together.' Developed using various scenes portraying rival fans being overly kind to each other, the clip highlights how football can be better enjoyed alongside your rivals and with an ice-cold Heineken in hand.

Image Credit: Heineken
Trend Themes
1. Event-based Beer Campaigns - Opportunity for beer companies to partner with major sporting events and create global campaigns to showcase their brand.
2. Social Media Influencer Campaigns - Opportunity for beer companies to partner with social media influencers to showcase their brand, and highlight the brand's role in fan rituals.
3. Fan Experience Campaigns - Opportunity for beer companies to focus on enhancing the fan experience at major sporting events, and becoming a key part of the fans' match rituals.
Industry Implications
1. Alcoholic Beverages - Opportunities for major beer companies to create global campaigns around major sporting events to showcase their brands and gain market share.
2. Sports Marketing - Opportunities for sports marketing agencies to partner with beer companies to create campaigns around major sporting events and enhance the fan experience.
3. Event Management - Opportunities for event management companies to partner with major beer companies to enhance the fan experience at sporting events and increase revenue opportunities.
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