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Football-Celebrating Soda Promotions

Coca-Cola is Launching On-Pack Promotions for UEFA EURO 2020

— May 5, 2021 — Marketing
Coca-Cola European Partners (CCEP) is launching a series of on-pack promotions to help celebrate the upcoming UEFA EURO 2020 and provide shoppers with the chance to win a series of fantastic prizes. Starting May 25, shoppers will be able to scan the QR codes on specialty marked bottles and cans to find out if they are the winner of thousands of prizes instantly. An additional launch will take place on June 1 that will open up an additional 5,000 limited-edition branded footballs for consumers to have the chance at winning.

Associate Director Commercial Development at CCEP GB Paul Hiskens spoke on the new on-pack promotions saying, "The Coca-Cola brand always delivers during the football – and even with lots of sporting events cancelled last year, we still achieved 9% value growth in grocery and convenience [Nielsen Total coverage GB incl discounters MAT VAL to 26.12.20]. Our large PET bottles and multipacks of cans are performing especially well, with our 24-can multipack alone adding £111m in value over the last year [ibid]. This is down to an increase in at-home occasions which we see as a continuing opportunity for the foreseeable future. The UEFA EURO 2020 promotion featuring on on-the-go formats will help reignite the sales of immediate consumption soft drinks which will start to increase as restrictions continue to ease and there are more people out and about. Now is a great time for convenience retailers to get their on-the-go soft drink core range back in order!”

Image Credit: CCEP
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