This Fanta Halloween on-pack promotion is being launched by the Coca-Cola Europacific Partners (CCEP) as a way to help get consumers ready for fall in an interactive way.
The promotion will start September 12 and will invite consumers to scan the QR code on the ghoulishly themed bottles of Fanta. Shoppers will find out whether they've instantly won a prize from a substantial pool of prizes worth £50,000. These prizes range from simple treats like supplies for a movie night, to cauldrons of cash. Consumers who don't win will still receive access to exclusive digital content perfect for scaring friends and family.
Vice President of Commercial Development at Coca-Cola Europacific Partners GB Martin Attock spoke on the Fanta Halloween on-pack promotion saying, "Retailers can create in-outlet theatre with front of store and aisle end displays – where HFSS-compliant ranges like Fanta have a key role to play. This, combined with our £50,000 prize pool and the other marketing activity we have planned, will help Fanta and our customers achieve another year of strong growth at Halloween.”
What Makes This Trend Stand Out
- Interactive QR Code Promotions
- Brands can explore offering interactive QR code promotions as a way to engage customers and increase brand loyalty.
- Seasonal Themed Promotions
- Companies can benefit from offering seasonal themed promotions, tapping into the excitement and anticipation associated with special occasions and holidays.
- Personalized Prize Pools
- Brands can consider offering personalized prize pools to consumers, tailored to their interests and preferences, to increase engagement and create a strong emotional connection.
Sectors Adopting This
- Consumer Goods
- The consumer goods industry can benefit from offering interactive and engaging promotions on their products to drive sales, increase brand loyalty, and stand out in a competitive market.
- Retail
- Retailers can leverage seasonal themed promotions to drive foot traffic and sales, creating a unique and exciting in-store experience for customers.
- Marketing & Advertising
- The marketing and advertising industry can explore offering personalized prize pools as a new and creative way to engage customers and increase brand awareness for their clients.
