These Fanta Sodas Showcase Horror Film Characters
Michael Hemsworth — August 28, 2025 — Marketing
References: cocacolaep & grocerytrader
These new Fanta sodas have been created thanks to a partnership with Universal Pictures and Blumhouse as a series of refreshments that embrace horror and celebrate the impending arrival of the Halloween season. The drink range consists of beverages branded with different horror icons in focus including Chucky, Freddy Fazbear, The Grabber and M3gan. The drinks each have the image of the villains front and center, while the range will also introduce the limited-edition Fanta Forest Berries Zero Sugar for the Chucky variety.
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Fanta sodas range saying, "Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations. This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both gen z and nostalgic adult audiences."
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Fanta sodas range saying, "Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations. This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both gen z and nostalgic adult audiences."
Trend Themes
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Pop-culture Collaborations — Brand partnerships with film studios are creating cross-industry collaborations that blend entertainment with consumer products, capturing a multidimensional audience.
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Themed Seasonal Products — Limited-edition merchandise aligned with seasonal events like Halloween is becoming a significant driver for consumer excitement and brand engagement.
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Nostalgic Marketing — Brands are tapping into nostalgia as a powerful tool to connect with older audiences who fondly remember horror icons from their past, bridging generational divides.
Industry Implications
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Beverage Industry — The introduction of themed soda ranges demonstrates the beverage sector's adaptability in leveraging cultural icons to enhance product appeal.
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Entertainment Licensing — Strategic alliances between beverage brands and entertainment studios highlight growth opportunities in licensing arrangements for cross-promotion.
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Retail Marketing — The increasing importance of retail moments around holidays like Halloween suggests that marketers can create engaging seasonal campaigns to boost sales.
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