Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Drinking Trends in August

From Refreshing Milk-Based Beverage Pop-Ups to Beer Deal Apps

— September 3, 2018 — Marketing
The August 2018 drinking trends are in and the selection offers a ton of innovation surrounding alcoholic and non-alcoholic products, as well as a few instances of good interior design and successful marketing campaigns.

Locally speaking, Brickworks Ciderhouse launches a summer-ready ultra-refreshing rosé in a design-forward can. In Manchester, on the other hand, Tanqueray celebrates the launch of its new orange gin with a pop-up cocktail fountain that pours Rosy Negronis that include the brand's Flor de Sevilla, Belsazar rosé vermouth and Campari.

In a more kid-friendly portion of the August 2018 drinking trends, Nesquik hosted a refreshing gourmet milk-based beverage pop-up in Los Angeles to celebrate its 70th anniversary. The initiative was done in collaboration with celebrity Chef Jordan Andino.
7.2
Score
Popularity
Activity
Freshness
99
Artisan Summertime Libations
Artisan Summertime Libations
The Two Brothers Pahoehoe Coconut Ale is Crispy and Dry
<
98
Refreshing All-Natural Tea Frappes
Refreshing All-Natural Tea Frappes
Plentea's Tea Frappes are Made with Turmeric, Beet Root & More
<
97
Barbecue-Bound Wine Tours
Barbecue-Bound Wine Tours
Napa Valley Wine Train is Headed to a Barbecue Feast This August
<
96
WiFi-Generating Kettles
WiFi-Generating Kettles
The Chai-Fi Kettle Converts Energy from a Burning Stovetop to WiFi
<
95
Pink-Clad Blended Beverages
Pink-Clad Blended Beverages
Starbucks Japan Released Its Peach Pink Fruit Frappuccino
<
94
Crowd-Tested Cognacs
Crowd-Tested Cognacs
Flaviar Frerot XO Was Crafted to Appeal to the Largest Audience
<
93
Athlete-Inspired Pales Ales
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
<
92
Complex Berry-Infused Gins
Complex Berry-Infused Gins
The King of Soho Variorum Gin Has the Subtle Sweetness of Strawberry
<
91
Strawberry-Flavored Drinkable Meals
Strawberry-Flavored Drinkable Meals
Soylent's New Strawberry Meal Replacement Was Highly Requested
<
90
Hop-Forward Aromatic Beers
Hop-Forward Aromatic Beers
Offshoot Beer Co's New Relax Hazy IPA Was Made to Drink in the Sun
<
89
Millennial-Targeted Pink Gins
Millennial-Targeted Pink Gins
The Bosford Rose Pink Gin is Botanically Infused
<
88
Frothing Cappuccino Pods
Frothing Cappuccino Pods
Baileys Launched Single-Serve K-Cups with Frothing Milk Packets
<
87
Sandwich-Infused Milkshakes
Sandwich-Infused Milkshakes
Häagen-Dazs' Limited-Edition Milkshakes Have Blended Crispy Sandwiches
<
86
Rose Cider Creations
Rose Cider Creations
The New Cidergeist Bubbles Rose Ale Mixes the Most Popular Drinks into One
<
85
Fast-Acting Nutritional Powders
Fast-Acting Nutritional Powders
Kegenix Keto Meal Replacements Work to Keep the Stomach Satisfied
<
84
Non-Dairy Creamer Pods
Non-Dairy Creamer Pods
Silk is Launching Single-Serve Dairy-Free Creamers in a Vanilla Flavor
<
83
Soda-Tonic Hybrid Mixers
Soda-Tonic Hybrid Mixers
Navy Hill's Hybrid Club Soda-Tonic Water Hybrid is Ideal for Cocktails
<
82
Functional Superfruit Drinks
Functional Superfruit Drinks
GacLife's Beverages Support Healthy Skin and Vision Care
<
81
Exclusive In-Home Tequila Tastings
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
<
80
Humorous Drinking-Enablement Ads
Humorous Drinking-Enablement Ads
Heineken's Now You Can Celebrates Drinking Non-Alcoholic Beer
<
79
Blended Dessert-Themed Beverages
Blended Dessert-Themed Beverages
Starbucks' Cheesecake Frappuccino is Available in the U.K
<
78
Talking Beverage Cans
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
<
77
Better-for-You Cold Brews
Better-for-You Cold Brews
Cool Cold Brew Offers a Healthier, Natural Cold Brew with No Added Sugar
<
76
Spicy Pickle Brine Beers
Spicy Pickle Brine Beers
'Sam-Sam the Pickle Man' is a Sour Beer Chocked Full of Pickle Flavor
<
75
Coffee Chain Beers
Coffee Chain Beers
Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
<
74
English-Inspired Frosé Popsicles
English-Inspired Frosé Popsicles
Mirabeau is Teaming Up with Lic to Produce Alcoholic Popsicles
<
73
Boozy Sangria Juice Boxes
Boozy Sangria Juice Boxes
Beso Del Sol's New Sangria Juice Boxes are Perfect for Summer
<
72
Bright Madrid Restaurant Renovations
Bright Madrid Restaurant Renovations
The Terraza Restaurant in Madrid Underwent a Luxe Makeover
<
71
Quick-Serve Cocktail Mixers
Quick-Serve Cocktail Mixers
These New Soho Juice Co. Still Mixers Can be Prepared in a Flash
<
70
Creative Bartender Competitions
Creative Bartender Competitions
The Most Imaginative Bartender Event Resulted in Unique Recipes
<
69
Vitamin-Packed Beverages
Vitamin-Packed Beverages
Get More Vits' Fruit-Flavored Water Offers Easy Supplementation
<
68
Language-Teaching Vending Machines
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
<
67
Salty Cold Brew Beverages
Salty Cold Brew Beverages
Starbucks New Offerings are Perfect for Cooling Off This Summer
<
66
Sparkling Energy Drinks
Sparkling Energy Drinks
MatchaBar's 'Hustle' is a Natural Energy Drink Powered by Green Tea
<
65
Locally-Inspired Vodka Bottles
Locally-Inspired Vodka Bottles
Smirnoff is Set to Debut Hometown-Themed Vodka Bottles
<
64
Pizza Flour-Based Beers
Pizza Flour-Based Beers
Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer
<
63
Spicy Peach Lemonades
Spicy Peach Lemonades
Taco Bueno's Launched a Trio of 'Cool & Fiery Lemonades'
<
62
Convenience Store Slurpee Promotions
Convenience Store Slurpee Promotions
7-Eleven Offers Consumers Free Small Beverages on Slurpee Day
<
61
All-in-One Digital Coolers
All-in-One Digital Coolers
The 'Infinite Cooler' Offers Much More Than On-the-Go Refrigeration
<
60
Army-Inspired Beer Holders
Army-Inspired Beer Holders
Frontier's Tactical Vest Beer Koozie is an Original Summer Accessory
<
59
Artistic Artisanal Craft IPAs
Artistic Artisanal Craft IPAs
Lambo Door Double IPA Has a Striking Can Design with a Unique Taste
<
58
Recycled Water Beers
Recycled Water Beers
NewBrew is the First Recycled Water Beer Crafted in Singapore
<
57
Durable Camp-Ready Coolers
Durable Camp-Ready Coolers
The Hard Rock Cooler 20QT From Snow Peak is Tough as Nails
<
56
Eco-Friendly Single-Serve Cuvées
Eco-Friendly Single-Serve Cuvées
Chandon Provides Consumers with Convenient Wine On-the-Go
<
55
Pirate-Themed Whiskey Tools
Pirate-Themed Whiskey Tools
The New Ship Decanter is an Artistic Glass Boat for Purifying Whiskey
<
54
Iced Rose Lattes
Iced Rose Lattes
Starbucks Canada Introduced the Iced Blossoming Rose Tea
<
53
African Ginger Beverages
African Ginger Beverages
Ginjan Introduces a Traditional West African Beverage to the US
<
52
Ultra-Refreshing Rosé Ciders
Ultra-Refreshing Rosé Ciders
The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
<
51
Dealcoholized Citrus Spirits
Dealcoholized Citrus Spirits
Seedlip Grove 42 Emphasizes Orange-Based Botanicals
<
50
Playful Summertime Cider Branding
Playful Summertime Cider Branding
The Wölffer 139 Cider Cans are Convenient and Chic
<
49
Refreshing Juice-Infused Liqueurs
Refreshing Juice-Infused Liqueurs
Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is Tasty
<
48
Vintage-Themed Beer Labels
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
<
47
Restaurant-Brewery Concepts
Restaurant-Brewery Concepts
The Brewer's Table Shines an Equal Spotlight on Food and Drinks
<
46
Collaborative Sportswear Capsules
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
<
45
Tennis Tournament Pop-Ups
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
<
44
Beer Deal Apps
Beer Deal Apps
The Craft Beer Passport Offers Amazing Craft Beer Deals Across Ontario
<
43
Witch Trial-Inspired Restaurants
Witch Trial-Inspired Restaurants
The Hex Restaurant is Set in a Modernized Dark-Brick Townhouse
<
42
Alcohol-Free Cocktail Bars
Alcohol-Free Cocktail Bars
Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks
<
41
Frozen Orange Beverages
Frozen Orange Beverages
Burger King Introduced a Frozen Fanta Orange Drink
<
40
Naturally Tinted Rum Cocktails
Naturally Tinted Rum Cocktails
Chicha's Bluefield Swizzle is Accented by the Butterfly Pea Flower
<
39
DIY Prosecco Popsicles
DIY Prosecco Popsicles
The 'Make Your Own Prosecco Pops' Kit is the Perfect Summer Project
<
38
Party-Sized Whiskey Buckets
Party-Sized Whiskey Buckets
The Fireball Party Bucket Contains Enough Whiskey for Everyone
<
37
Transparent Banana Beverages
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
<
36
Refreshing Milk-Based Beverage Pop-Ups
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
<
35
Rainbow Candy-Topped Slushies
Rainbow Candy-Topped Slushies
Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
<
34
Rippling Effect Glasses
Rippling Effect Glasses
nendo Created a Glass Bottles Imitating Natural Water Effects for i-lohas
<
33
Vibrant Rosé Vials
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
<
32
Caffeine-Free Tea Energy Drinks
Caffeine-Free Tea Energy Drinks
'Supherb' Uses Asian Herbs to Provide Clean, Caffeine-Free Energy
<
31
Premixed Premium Canned Cocktails
Premixed Premium Canned Cocktails
The Absolut Mixt Raspberry & Lemon Cocktail is Refreshing
<
30
Canned Female-Targeting Ciders
Canned Female-Targeting Ciders
The Crispin Rosé Slim Cans Focus on Feminine Aesthetics
<
29
Cannabis Oil-Infused Beers
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
<
28
Redesigned Pint Glasses
Redesigned Pint Glasses
Camden Town Brewery Put a Spin on Traditional Pint Glasses
<
27
Sparkling Low-Alcohol Refreshments
Sparkling Low-Alcohol Refreshments
The PRESS Premium Alcohol Seltzer is Free of Artificial Colors
<
26
Color-Changing Soda Cans
Color-Changing Soda Cans
Coke Released a Line of Cans That React to a User's Touch
<
25
Non-Alcoholic Gin Spirits
Non-Alcoholic Gin Spirits
Ceder's is a Non-Alcoholic Gin Made with South African Botanicals
<
24
Astronomy-Inspired Drinkware Lines
Astronomy-Inspired Drinkware Lines
These Starbucks Mugs & Thermoses are Literally Otherworldly
<
23
Double-Walled Wine Bottles
Double-Walled Wine Bottles
The Cooleo Bottle Ensures Wine Stay Cool Without a Cooler
<
22
Urban Micro-Vineyards
Urban Micro-Vineyards
Brancott Estate Wines Set Up a Small Vineyard in a London Train Station
<
21
Liver-Boosting Recovery Drinks
Liver-Boosting Recovery Drinks
'Morning Recovery' is Powered by a Potent Asian Medicine Ingredient
<
20
Cold Brew Branding Projects
Cold Brew Branding Projects
Farm Design Gives Califia Farms a Brand New and Vibrant Identity
<
19
Unicorn Beer-Making Kits
Unicorn Beer-Making Kits
Brooklyn Brewshop Unicorn IPA Beer Making Kit is a Magical Experience
<
18
Reshaping the Canadian Tequila Market
Reshaping the Canadian Tequila Market
An Interview with Craig Shaw, Co-Founder of Aguamiel Tequila
<
17
Cognitive Support Beverages
Cognitive Support Beverages
'Synapse' is a Ready-to-Drink Cognitive Supplement for Energy & Memory
<
16
Portable Beverage-Brewing Bottles
Portable Beverage-Brewing Bottles
Soma's 'Brew Bottle' Makes Coffee and Tea with Minimal Waste
<
15
Canned Drink Cooling Systems
Canned Drink Cooling Systems
Society6 Introduced a Range of Can Coolers for the Summer Weather
<
14
Cheerful Lemony Cafe Interiors
Cheerful Lemony Cafe Interiors
Lucas y Hernández-Gill's Choice of Colors Evoke a Bright Cafe Space
<
13
Wood-Framed Japanese Restaurants
Wood-Framed Japanese Restaurants
Hono Izakaya in Quebec Underwent a Luxe Modern Renovation
<
12
Cocktail-Dispensing Fountains
Cocktail-Dispensing Fountains
Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
<
11
Unique Story-Driven Spirits
Unique Story-Driven Spirits
Voodoo Priest Rum Builds Brand Identity Through Fiction
<
10
Cake-Flavored Protein Shakes
Cake-Flavored Protein Shakes
Ladyboss Lean Protein is an All-in-One Nutritional Shake Powder
<
9
Probiotic Egg Drinks
Probiotic Egg Drinks
'Eggurt' is an Alternative to Drinkable Yogurt That's Free from Dairy
<
8
Mood-Boosting Matcha Beverages
Mood-Boosting Matcha Beverages
'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
<
7
Artful Cocktail-Making Experiences
Artful Cocktail-Making Experiences
Bombay Sapphire is Encouraging Consumers to "Stir Creativity"
<
6
Scratch-n-Sniff Rosé Bottles
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
<
5
Tubular Cocktail Sets
Tubular Cocktail Sets
Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers
<
4
Coffee Ground Takeaway Cups
Coffee Ground Takeaway Cups
The Kaffree Cup is Constructed from Used Local Coffee Grounds
<
3
Convenient Cafe-Style Laundromats
Convenient Cafe-Style Laundromats
The Celsious is a Laundromat in Brooklyn, Owned by Two Sisters
<
2
Day-Relevant Advertising Campaigns
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
<
1
Refreshingly Modern Branding Projects
Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:
<