The August 2018 drinking trends are in and the selection offers a ton of innovation surrounding alcoholic and non-alcoholic products, as well as a few instances of good interior design and successful marketing campaigns.
Locally speaking, Brickworks Ciderhouse launches a summer-ready ultra-refreshing rosé in a design-forward can. In Manchester, on the other hand, Tanqueray celebrates the launch of its new orange gin with a pop-up cocktail fountain that pours Rosy Negronis that include the brand's Flor de Sevilla, Belsazar rosé vermouth and Campari.
In a more kid-friendly portion of the August 2018 drinking trends, Nesquik hosted a refreshing gourmet milk-based beverage pop-up in Los Angeles to celebrate its 70th anniversary. The initiative was done in collaboration with celebrity Chef Jordan Andino.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
