Smirnoff is about to give consumers a fun way to rep their hometown with a new set of locally-inspired vodka bottles. Although there are just two designs to choose from right now, the brand plans to create an extensive collection so that everyone can choose a bottle that reminds that reminds them of home.
As of right now, consumers can purchase limited-edition California and Chicago bottle designs that speak to respective state or city. The California bottle features the palm trees of Rodeo Drive, while the Chicago bottle features the city skyline. Both also feature a manifesto on the back that sums up the spirit of the city.
Since Smirnoff has yet to disclose which other cities and states it plans to feature, consumers will have to wait to see if they can get their hands on their own locally-inspired vodka bottles.
Image Credit: <i> Smirnoff.</i>
Key Themes Behind This Trend
- Locally-inspired Spirits
- Brands can create locally-inspired spirits to connect with consumers on a personal and emotional level.
- Personalized Packaging
- More brands can offer personalized packaging designs to cater to different consumer preferences.
- Regional Branding
- Regional branding can help brands establish a unique identity that sets them apart in a crowded market.
Where This Applies
- Alcohol
- The alcohol industry can incorporate locally-inspired spirits to differentiate their products in a crowded market.
- Packaging and Labeling
- The packaging and labeling industry can offer personalized design solutions to help brands stand out in a competitive environment.
- Tourism
- Local tourism industries can welcome locally-inspired spirits to promote regional pride and help visitors connect with local traditions.
