The Smirnoff Mango & Passionfruit Twist vodka is being launched by the brand in the UK to continue offering consumers flavor-focused spirit varieties that are in-line with their preferences. The spirit is being exclusively rolled out to Tesco and Booker wholesale locations starting on November 3 before being rolled out to additional markets starting in March 2022. The vodka will retail for £16.99 or less and follows on the increased popularity of flavored spirit varieties amongst consumers.
Head of Smirnoff at Diageo Nick Payman commented on the new Smirnoff Mango & Passionfruit Twist vodka saying, "We have strong ambitions for our growing flavour range and are excited to be bringing a brand-new variant to our customers following the successful launch of Raspberry Crush as well as growing consumer demand. Smirnoff never shies away from standing out from the crowd and as we know vodka flavours are growing at a rapid rate, there is huge opportunity to continue expanding and developing our portfolio.”