Seagram’s Vodka, the beloved alcohol brand that launched in 1857, recently announced the introduction of two new fruit-forward vodka flavors -- Seagram's Strawberry Lemonade Vodka and Seagram's Mango Pineapple Vodka. The former boasts a thirst-quenching sweet strawberry flavor balanced with the refreshing taste of lemonade. The latter is a mouthwatering combination of succulent pineapple and sweet mango.
"Vodka is the largest value spirits category and the #2 spirits category overall - and we are proud to say that Seagram's Vodka checks both of those boxes," said Marcel Durand, Vice President of Marketing, Infinium Spirits. "Our goal with these new flavor launches is to introduce more consumers to our quality, mixable product at an affordable price, especially ahead of the warmer weather."
Seagram’s Strawberry Lemonade Vodka and Mango Pineapple Vodka are available at retailers nationwide at 35% ABV.
Image Credit: Seagram's Vodka
What's Driving This Trend
- Fruit-flavored Spirits
- Opportunity for other premium spirit brands to create their own unique fruit-flavored spirits with interesting combinations.
- Innovative Packaging Design
- Opportunity for packaging innovations like ergonomic and eco-friendly bottles with brand designs for more shelf appeal.
- Premium Mixology
- Opportunity for bars and restaurants to offer innovative premium cocktails with fruit-forward spirits, to attract customers seeking unique experiences.
Who This Affects Most
- Alcohol and Beverage Industry
- Opportunity for alcohol and beverage industry leaders to invest in developing new flavors and marketing strategies to attract newer and younger customers.
- Hospitality Industry
- Opportunity for hospitality industry players to feature smooth fruit-forward spirits on their drink menus and hotel minibars as a new and exciting option for guests.
- Packaging Industry
- Opportunity for packaging industry players to create innovative, ergonomic, and eco-friendly bottles that reflect the unique and fruity aspects of the product, to attract customer attention.
