Corralejo Tequila Recently Debuted the New Extra Añejo
Grace Mahas — September 18, 2021 — Lifestyle
References: corralejotequila
Corralejo Tequila, a premium brand deeply rooted in Mexican history, recently announced the launch of a new permanent core expression, Extra Añejo. The new tequila boasts notes of oak, smoke, citrus, and hints of agave sugar and caramel. On the noise, the beverage offers a sweet aroma that's balanced with spices. Lastly, the drink finishes with a well-rounded full-bodied finish.
“In addition to the cultural significance of launching Corralejo Extra Añejo ahead of National Hispanic Heritage Month and Mexican Independence Day, the opportunity within the luxury tequila category is extraordinary," said Marcel Durand, Vice President of Marketing, Infinium Spirits, Corralejo Tequila’s importer. "Growth is up 23%, and it is outperforming all other spirits with aged expressions like reposado, añejo and extra añejo more in demand than ever. Corralejo’s Extra Añejo is poised to be a leader within the category.”
Corralejo Extra Añejo Tequila (40% ABV) will be available at the end of September at select retailers with an SRP of $79.99.
“In addition to the cultural significance of launching Corralejo Extra Añejo ahead of National Hispanic Heritage Month and Mexican Independence Day, the opportunity within the luxury tequila category is extraordinary," said Marcel Durand, Vice President of Marketing, Infinium Spirits, Corralejo Tequila’s importer. "Growth is up 23%, and it is outperforming all other spirits with aged expressions like reposado, añejo and extra añejo more in demand than ever. Corralejo’s Extra Añejo is poised to be a leader within the category.”
Corralejo Extra Añejo Tequila (40% ABV) will be available at the end of September at select retailers with an SRP of $79.99.
Trend Themes
1. Rising Luxury Tequila Demand - The luxury tequila category is experiencing significant growth, with aged expressions like reposado, añejo and extra añejo more in demand than ever.
2. Authentic and Premium Tequilas - Consumers are seeking tequilas with a deep cultural history and premium quality, like Corralejo Tequila's Extra Añejo with its unique notes of oak, smoke, citrus, agave sugar, and caramel.
3. Cultural Significance and Celebration - Corralejo Tequila launched Extra Añejo ahead of National Hispanic Heritage Month and Mexican Independence Day to celebrate and honor the brand's deep Mexican roots and cultural significance.
Industry Implications
1. Alcoholic Beverages - Premium tequila brands have an opportunity to meet the growing demand for authentic and high-quality tequilas like Corralejo Tequila's Extra Añejo.
2. Luxury Spirits - The luxury spirits industry can capitalize on the rising demand for aged tequilas and unique flavor profiles like the oak, smoke, citrus, agave sugar, and caramel notes of Corralejo Tequila's Extra Añejo.
3. Marketing and Advertising - Brands can leverage cultural celebrations and historical significance to create meaningful and impactful marketing campaigns for products like Corralejo Tequila's Extra Añejo launched ahead of Mexican Independence Day and National Hispanic Heritage Month.
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