Espolòn Tequila Unveils Cristalino: an Elevated and Clear Tequila
Grace Mahas — September 20, 2022 — Lifestyle
References: espolontequila & prnewswire
Espolòn Tequila, the premium tequila brand, recently expanded its portfolio with the introduction of the new Espolòn Cristalino - a super-premium, aged tequila. The new beverage pays homage to the Crystalline Waters of Mayan Cenotes and is made from 100% Blue Weber Agave.
To kick of the the U.S. launch, Espolòn is hosting the Urban Cenote, a mesmerizing, immersive experience in the center of New York City. From September 21st -23rd, fans (over the age of 21) are invited to be visually transported to Mexico's age-old caves and crystal-clear waters while enjoying the first taste of Espolòn Cristalino.
"Espolòn's Cristalino is a testament to our late founder, Maestro Cirilo, who has proven that a truly authentic tequila experience is achievable only through time and passion," said Sean Yelle, Senior Category Marketing Director at Campari Group USA. "A project years in the making, our Cristalino was created using both traditional and modern techniques, resulting in a one-of-a-kind liquid that celebrates Espolòn's rich heritage and Cirilo's trailblazing spirit."
To kick of the the U.S. launch, Espolòn is hosting the Urban Cenote, a mesmerizing, immersive experience in the center of New York City. From September 21st -23rd, fans (over the age of 21) are invited to be visually transported to Mexico's age-old caves and crystal-clear waters while enjoying the first taste of Espolòn Cristalino.
"Espolòn's Cristalino is a testament to our late founder, Maestro Cirilo, who has proven that a truly authentic tequila experience is achievable only through time and passion," said Sean Yelle, Senior Category Marketing Director at Campari Group USA. "A project years in the making, our Cristalino was created using both traditional and modern techniques, resulting in a one-of-a-kind liquid that celebrates Espolòn's rich heritage and Cirilo's trailblazing spirit."
Trend Themes
1. Super-premium Tequila - The trend of developing aged and high-quality tequilas, like Espolòn Cristalino, offers an opportunity for tequila makers to target premium spirits markets.
2. Experiential Marketing - The Urban Cenote event hosted by Espolòn demonstrates the trend of providing immersive marketing experiences to create brand awareness and a loyal customer base.
3. Traditional and Modern Techniques - The combination of traditional and modern techniques used to create Espolòn Cristalino reflects the trend of innovating in the alcohol industry by blending old-world techniques with new technology and processes.
Industry Implications
1. Tequila - The introduction of super-premium aged tequilas like Espolòn Cristalino offers an opportunity for tequila makers to appeal to high-end consumers and capitalize on premium spirits markets.
2. Hospitality - Hotels, restaurants, and bars can leverage the growing popularity of aged and high-quality tequilas by offering unique and exclusive tequila experiences to attract and retain customers.
3. Marketing and Advertising - The trend of experiential marketing, as demonstrated by Espolòn's Urban Cenote event, presents opportunities for marketers to create immersive and memorable brand experiences that engage customers and build loyalty.
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