The U.S. launch of ‘Gran Centenario Cristalino’ is proudly announced by Gran Centenario, Mexico's top-selling tequila. The brand's rich Mexican heritage spans over 150 years, and the label has continued to deliver premium spirits since its debut in 1857. At Ex-Hacienda Los Camichines, 100% Blue Weber agaves are used to produce all Gran Centenario expressions.
To capitalize on 'Cristalino' and its growing popularity, Gran Centenario has expanded its reach to the US and plans to make waves in the North American market. The best Añejo and Extra Añejo tequilas aged in American oak barrels are used in Gran Centenario Cristalino. In a first for the company, the aged tequila blend is then finished in Calvados casks for a few months before being filtered using Mexican silver to produce a transparent beverage.
Image Credit: Gran Centenario
What's Driving This Trend
- Tequila Cristalino Expansion
- Opportunity for tequila companies to expand their product offerings by introducing crystal-clear tequilas aged in unique casks and filters.
- Premium Tequila Market
- Opportunity for tequila companies to cater to the growing demand for high-end and premium tequilas in the US market.
- Heritage and Tradition Marketing
- Opportunity for tequila companies to leverage on their rich Mexican heritage and history to differentiate themselves in the crowded US tequila market.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to venture into the growing premium tequila market to cater to consumer demand.
- Distillery and Spirits Manufacturing
- Opportunity for distilleries to introduce innovative production methods like finishing in Calvados casks and using Mexican silver filters to differentiate their tequila offerings.
- International Trade and Import/export Industry
- Opportunity for international import and export companies to facilitate the distribution of premium Mexican tequilas to the US market.
