The popularity of flavored vodkas in the UK is seeing new varieties be developed to satiate consumer demand, which is what's at work with the Smirnoff Berry Burst. The product is arriving widely starting in September, features notes of blackberry and blueberry to make it perfect for a range of mixology recipes. The product will be supported by a substantial marketing investment in excess of £2-million this year.
Head of Smirnoff in Britain Nick Payman commented on the new Smirnoff Berry Burst saying, "The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka."
What's Driving This Trend
- Flavored Vodkas
- Companies can develop unique and consumer-driven flavored vodka variations to satisfy increasing demand for novelty and enhance the consumer’s’ experience.
- Mixology Recipes
- Brands can experiment with innovative and trendy mixology recipes to offer consumers new and exciting ways to consume their products.
- Marketing Investment
- Companies can invest in substantial marketing campaigns to emphasize product attributes and create brand value and consumer loyalty.
Who This Affects Most
- Alcoholic Beverages
- Vodka brands can appeal to consumers by providing new and innovative varieties of vodka flavors, and exploring new mixology recipes in the continuously growing alcoholic beverage market.
- Food and Beverage
- Restaurants and bars can take advantage of consumer interest in mixology to create specialty cocktails featuring unique vodka flavors for enhanced customer experience.
- Marketing and Advertising
- Marketing firms and advertising companies can offer strategic planning to alcoholic beverage brands willing to invest in marketing campaigns to promote new products and increase revenue and brand value.
