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Top 100 Branding Trends in June

From On-Campus Cookie Giveaways to Branded Baseball Snacks

— June 30, 2018 — Marketing
The public's perception of the company is an integral part of any business and this list of June 2018 branding trends is a broad mix of strategies that send the right message.

While some focus on packaging and presentation — the absolutely lovely and sophisticated earth-inspired product identity of Elanveda's herbal supplements and essential oils — others aim to establish a more direct connection to the consumer. Recently, grocery brand No Frills displayed impeccable elegance in branding itself. The store launched a well-shot video that set the focus on its consumers, equating them to 'Haulers' — "someone who gets a lot, for a lot less." The engaging initiative essentially built a community around No Frills and resulted in the launch of a streetwear collection.
6.8
Score
Popularity
Activity
Freshness
99
Millennial Pink Perfumes
Millennial Pink Perfumes
Bulgari's Omnia Pink Sapphire Boasts an Effervescent, Whimsical Scent
<
98
Aged Artisan Breakfast Syrups
Aged Artisan Breakfast Syrups
The Pappy Van Winkle Bourbon Barrel-Aged Pure Maple Syrup is Woody
<
97
Branded Donut Fan Competitions
Branded Donut Fan Competitions
Entenmann’s is Crowning a Chief Donut Officer on National Donut Day
<
96
Candy Connoisseur Internships
Candy Connoisseur Internships
Mars Wrigley is Hiring a Candy Connoisseur Intern This Summer
<
95
Calorie-Reduced Citrus Drinks
Calorie-Reduced Citrus Drinks
The New Simply Light Juices Contain Just 25 Calories Per Serving
<
94
Branded Baseball Snacks
Branded Baseball Snacks
The Utz x Major League Baseball Snacks Celebrate America's Pastime
<
93
Functional Athlete Cookies
Functional Athlete Cookies
The Fuel10K Oat Cookies Contain Just Two Grams of Sugar Each
<
92
Customer-Celebrating Grocery Store Campaigns
Customer-Celebrating Grocery Store Campaigns
No Frills' 'Hauler' Campaign Renames Its Customers
<
91
Picnic-Ready Salads
Picnic-Ready Salads
These New Reser’s Fine Foods Deli Salads are Ideal for Al Fresco Dining
<
90
Chocolate-Infused Popcorns
Chocolate-Infused Popcorns
The Propercorn Chocolate Popcorn is Sweet, Savory and Satisfying
<
89
LGBTQ Organization-Supporting Ciders
LGBTQ Organization-Supporting Ciders
The Blake's Rainbow Seeker Hard Cider is Socially Conscious
<
88
Childhood Literature-Inspired Cakes
Childhood Literature-Inspired Cakes
These Roald Dahl-Themed Mr Kipling Cakes are Charming
<
87
Promotional University Program Illustrations
Promotional University Program Illustrations
Eric Pautz Develops an Illustrated Identity for UBC
<
86
Summery Protein-Fortified Ice Creams
Summery Protein-Fortified Ice Creams
Halo Top Peaches & Cream is Refreshing and Low in Calories
<
85
Savory Indian Pickle Condiments
Savory Indian Pickle Condiments
The New Brooklyn Delhi Achaar Flavors are Artisanal
<
84
Troops-Supporting Vodkas
Troops-Supporting Vodkas
American Anthem Vodka will Donate $1 for Each Bottle Sold
<
83
Flavorful Butter Spreads
Flavorful Butter Spreads
The Müller Spreadable Butter Contains 73% Churned Butter
<
82
Revamped Nasal Spray Packages
Revamped Nasal Spray Packages
The New Nasacort Package Stresses Value and Effectiveness for Buyers
<
81
Limited Ingredient Baking Chocolates
Limited Ingredient Baking Chocolates
Nestle Toll House Simply Delicious Morsels are Allergen-Free
<
80
Cocktail-Inspired Craft Beers
Cocktail-Inspired Craft Beers
The Funky Buddha Mint Julep Beer is Strong and Refreshing
<
79
Crown-Shaped Pasta Shells
Crown-Shaped Pasta Shells
Velveeta Crowns & Cheese Celebrates the Upcoming Royal Wedding
<
78
Tennis-Celebrating Beer Branding
Tennis-Celebrating Beer Branding
This New Stella Artois Packaging Promotes Wimbledon in the UK
<
77
Alternative Candy Bar Snacks
Alternative Candy Bar Snacks
The Battle Bites Bars are a Sweet Treat for Avoiding Chocolate Bars
<
76
Summery Low-ABV Beers
Summery Low-ABV Beers
The Big Drop Sour Beer Contains Less Than 0.5% ABV
<
75
Lightly Refreshing Bottled Coffees
Lightly Refreshing Bottled Coffees
Suntory Craft Boss Brown Iced Coffee Has Less Sugar and Milk
<
74
Effortlessly Spreadable Butters
Effortlessly Spreadable Butters
The Lurpak Softest Spread Can be Used Right Out of the Fridge
<
73
Mainstream Rugby Player Kombuchas
Mainstream Rugby Player Kombuchas
No1 Kombucha will Retail at Sainsbury's in the UK
<
72
Flavor-Focused Crunchy Snacks
Flavor-Focused Crunchy Snacks
The Hula Hoops 'Flavarings' Have a Light, Crispy Texture
<
71
Personality-Packed Rum Bottles
Personality-Packed Rum Bottles
Captain Morgan's Special-Edition Bottles Introduce New Characters
<
70
Flavor-Infused Licorice Candies
Flavor-Infused Licorice Candies
SweeTarts Tangy Strawberry Soft & Chewy Ropes are a Sweet Treat
<
69
Ornate Organic Swedish Vodkas
Ornate Organic Swedish Vodkas
Purity Vodka is Distilled 34 Times to Ensure Optimal Purity
<
68
Spoon-Licking Ice Cream Branding
Spoon-Licking Ice Cream Branding
The RETASTES Ice Cream Packaging is Cheeky and High-End
<
67
Nostalgia-Inducing Customization Campaigns
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
<
66
Ice Cream-Flavored Muffins
Ice Cream-Flavored Muffins
The Entenmann's Little Bites Vanilla Muffins are Limited-Edition
<
65
Triple-Flavor Ice Creams
Triple-Flavor Ice Creams
The Turkey Hill Dairy’s Trio’politan Ice Cream Mixes Different Favorites
<
64
Reduced Sugar Prepackaged Coffees
Reduced Sugar Prepackaged Coffees
The New Jimmy's Iced Coffee Contains Less Sugar Than Ever
<
63
Humorous Action Movie Candies
Humorous Action Movie Candies
The Trolli Sour Brite Tiny Hands Candy is Deadpool-Approved
<
62
Post-Surgery Meal Pouches
Post-Surgery Meal Pouches
The Achieve Organic Food Pouches are a Healthy Food Replacement
<
61
Premixed Canned Caribbean Cocktails
Premixed Canned Caribbean Cocktails
The Malibu Piña Colada is Ideal for Alfresco Enjoyment
<
60
Hilarious Spring Cleaning Campaigns
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
<
59
Interactive Web Design Platforms
Interactive Web Design Platforms
Erretres Creates a More Humane Digital Existence of ECOALF
<
58
Scenic Resealable Cannabis Packaging
Scenic Resealable Cannabis Packaging
Green Force Pharm's Packaging Resembles Farming Landscapes
<
57
Chocolatey American Pretzel Snacks
Chocolatey American Pretzel Snacks
The Flipz Chocolate-Covered Pretzels are Launching in the UK
<
56
On-Campus Cookie Giveaways
On-Campus Cookie Giveaways
Insomnia Cookies' Student Events Feature Campus Marketing Reps
<
55
Flavorful Canned Rooibos Teas
Flavorful Canned Rooibos Teas
BOS Iced Tea Comes in Five Ready-to-Drink Flavors
<
54
Heritage-Honoring Beer Branding
Heritage-Honoring Beer Branding
The Hall & Woodhouse Badger Beer Range is Playful
<
53
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
<
52
Patriotic Snack Cake Confections
Patriotic Snack Cake Confections
The Hostess Star Spangled Ding Dongs are Limited-Edition
<
51
Health-Focused Sausage Rolls
Health-Focused Sausage Rolls
The Wall's Pastry 'Sausage Thins' and 'Half 'n' Half' are Tasty
<
50
Flavor-Infused Spiced Rums
Flavor-Infused Spiced Rums
The Dead Man's Fingers Spiced Rums Come in Two New Flavors
<
49
Appetizer-Inspired Ales
Appetizer-Inspired Ales
Outback Steakhouse is Now Offering a Bloomin’ Blonde Ale
<
48
Summer Treat-Inspired Health Drinks
Summer Treat-Inspired Health Drinks
The New CELSIUS HEAT Pre-Workout Drink Flavors are Sugar-Free
<
47
Slow-Release Energy Bars
Slow-Release Energy Bars
The Tribe Infinity Bars are Infused with Buckwheat and Scottish Oats
<
46
Coffeehouse-Inspired Drinks
Coffeehouse-Inspired Drinks
The Starbucks Chilled Classic Signature Chocolate is Coffee-Free
<
45
High-End Mainstream Chocolates
High-End Mainstream Chocolates
The Maltesers Truffles are the Brand's First Premium Offering
<
44
High-End Frozen Burgers
High-End Frozen Burgers
The RESPECT Wagyu Beef Burgers Contain No Hormones or Antibiotics
<
43
International Flavor Canned Drinks
International Flavor Canned Drinks
The Rubicon Street Drinks are Inspired by Regional Flavors
<
42
Fruity Electrolyte-Packed Drinks
Fruity Electrolyte-Packed Drinks
The ROAR Organic Georgia Peach Drink is Coconut Water-Infused
<
41
Popsicle-Inspired Beers
Popsicle-Inspired Beers
The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings
<
40
Organic Vitamin-Enriched Popcorns
Organic Vitamin-Enriched Popcorns
The VitaPOP Popcorn is Packed with 15 Vitamins
<
39
Child-Focused Protein Supplements
Child-Focused Protein Supplements
The Healthy Height Protein Shake Aids Optimal Development
<
38
UK-Made Caribbean-Style Rums
UK-Made Caribbean-Style Rums
The Lyme Bay Winery 'Lugger Rum' is Fragrantly Spiced
<
37
Shaker-Packaged Drink Mixers
Shaker-Packaged Drink Mixers
The Funkin Cocktail Mixers Come in Six Flavor Options
<
36
Redesigned Scout Logos
Redesigned Scout Logos
The UK Scout Association Rebrand Modernizes the Iconic Orginization
<
35
Fantastical Free-From Cosmetics
Fantastical Free-From Cosmetics
DAIIYS Skincare Products Don't Contain Parabens or Perfumes
<
34
Crunchy Flavor-Packed Bean Snacks
Crunchy Flavor-Packed Bean Snacks
The Good Bean Chickpea Snacks are High in Fiber and Low in Fat
<
33
Glass Jar-Packaged Ice Creams
Glass Jar-Packaged Ice Creams
Greedy Goat Ice Cream Has Launched Eight UK-Themed Flavors
<
32
Chip-Inspired Yogurt Snacks
Chip-Inspired Yogurt Snacks
The iögo Crunchy Yogurt Bites are High in Protein and Taste
<
31
Cold-Pressed Protein Smoothies
Cold-Pressed Protein Smoothies
The Savse Protein Rise Breakfast Smoothie is Infused with Quinoa
<
30
Protein-Packed Almond Butter Bars
Protein-Packed Almond Butter Bars
The Hail Merry Protein Bar Bites are Paleo and Gluten-Free
<
29
Collaborative Performance Apparel
Collaborative Performance Apparel
The Gymshark x Gold's Gym Line Shares New Workout Wear
<
28
Patriotic Americana Vodka Packaging
Patriotic Americana Vodka Packaging
The Absolut America Celebrates the Stars and Stripes
<
27
Modern Reinterpretation Jam Packaging
Modern Reinterpretation Jam Packaging
Alessia Sistori Reimagines the Identity of Daniel & Denise
<
26
Loyalty-Boosting Rebranding Initiatives
Loyalty-Boosting Rebranding Initiatives
Fabrizio Morra & Snask Add Vibrant Hues to Lensway's Image
<
25
Self-Cooling Canned Coffees
Self-Cooling Canned Coffees
The Fizzics Sparkling Cold Brew Coffee is Available from 7-Eleven
<
24
Male-Specific Branded Multivitamins
Male-Specific Branded Multivitamins
The Olly 'The Perfect Men's Multi' Helps Guys Maintain Energy
<
23
Freeze-Dried Vegan Ice Creams
Freeze-Dried Vegan Ice Creams
The Seva Foods 'Space Ice Kream' is Completely Plant-Based
<
22
Introspective Creativity Retreats
Introspective Creativity Retreats
'Elevation Barn' Helps Professionals Realize Their Opportunities
<
21
Cognition-Supporting Drinks
Cognition-Supporting Drinks
The Koios Functional Beverages are Free of Artificial Ingredients
<
20
Brand Comparison Games
Brand Comparison Games
'Battle of the Brands' is a Game for Contrasting Brands' Online Presences
<
19
Sleek Thai Restaurant Branding
Sleek Thai Restaurant Branding
Yeye Design Works on an Ultra-Elegant Visual Identity for Ubón
<
18
Gothic Hybrid Cafes
Gothic Hybrid Cafes
The Crew Collective & Cafe Embodies Forward Design and Architecture
<
17
Earthly Sophisticated Oil Packaging
Earthly Sophisticated Oil Packaging
Futura Created an Evocative & Stylish Identity for Elanveda
<
16
Grain-Infused Breakfast Drinks
Grain-Infused Breakfast Drinks
The Arla Milk & Oats Drink is High in Protein and Low in Fat
<
15
Designer Cleaner Product Packaging
Designer Cleaner Product Packaging
The Chic Chic Cleaning Product Can be Left Out in the Open
<
14
Storytelling Chocolate Wrappers
Storytelling Chocolate Wrappers
Mirzam Monsters' Packaging Layers Black, White & Colored Wrappers
<
13
Fantastically Friendly Cereal Branding
Fantastically Friendly Cereal Branding
The Hummingbird Porridge Packaging is Inviting and Rustic
<
12
Holographic Skull Vodkas
Holographic Skull Vodkas
The Crystal Head AURORA Boasts a Spicier Flavor Profile
<
11
Reinvented Modern Web Fonts
Reinvented Modern Web Fonts
'Airbnb Cereal' is the Company's New Font Identity
<
10
Mexican Symbolism Snack Packaging
Mexican Symbolism Snack Packaging
The Don Bugito Snack Branding Hides Delicious Crickets Inside
<
9
Libation-Friendly Meat Chips
Libation-Friendly Meat Chips
The Made for Drink Meat Snacks are Crunchy and Satisfying
<
8
Sustainable Burger-Themed Sneakers
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
<
7
Anti-Plastic Beer Packaging
Anti-Plastic Beer Packaging
The Skinny Brands Skinny Lager is Being Repackaged for Music Festivals
<
6
Personalized Cleansing Gadgets
Personalized Cleansing Gadgets
FOREO's 'LUNA fofo' is Exclusively in the Summer FitFabFun Box
<
5
Abstract Biology Medical Packaging
Abstract Biology Medical Packaging
Alpha Project Expresses Human Organs Uniquely on Its Packaging
<
4
Burger-Inspired Soda Cans
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
<
3
Elegant Hotel Branding Initiatives
Elegant Hotel Branding Initiatives
Pacifica Creates an Identity and Accessory Line for Kirimizi
<
2
Creativity-Encouraging Campus Pop-Ups
Creativity-Encouraging Campus Pop-Ups
The ASOS Blank Canvas Activation Unlocked Fun Prizes
<
1
Attention-Grabbing Wine Gift Packaging
Attention-Grabbing Wine Gift Packaging
These Neleman Wine Gifts Rethink the Gift-Giving
<