The public's perception of the company is an integral part of any business and this list of June 2018 branding trends is a broad mix of strategies that send the right message.
While some focus on packaging and presentation — the absolutely lovely and sophisticated earth-inspired product identity of Elanveda's herbal supplements and essential oils — others aim to establish a more direct connection to the consumer. Recently, grocery brand No Frills displayed impeccable elegance in branding itself. The store launched a well-shot video that set the focus on its consumers, equating them to 'Haulers' — "someone who gets a lot, for a lot less." The engaging initiative essentially built a community around No Frills and resulted in the launch of a streetwear collection.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
