The new Gymshark x Gold's Gym line introduces new performance apparel for men and women that converges the heritage of Gold's Gym's with Gymshark's contemporary style. The collection of athletic pieces boasts unique colors and tonal logos with silhouettes that reflect of-the-moment styles that help to accentuate the body.
For a limited time, the performance pieces from the Gymshark x Gold's Gym collaboration will be available online through Gymshark. To kick off the launch of the new line, Gymshark and Gold's Gym will be hosting a pop-up event at Gold's Gym Venice, where people will have the chance to purchase performance workout gear before it is officially available online.
The rise of streetwear style and athleisure has inspired many unlikely fashion collections to be released—from discount grocery stores and fast food chains alike—making it possible for any company to offer a limited range of lifestyle products.