Korean label CheongKwanJang created a functional health brand entitled 'Alpha Project' and tapped ContentFormContext to help design the packaging visuals. Alpha Project introduced lines for stomach support, oral support, liver support, blood circulation support, joint support and intestinal support—all of which are formulated with high-quality ingredients including plant-based omega-3 and natural vitamin supplements. CheongKwanJang looked to ContentFormContext to create abstract visuals that resemble biological organs to adorn the packaging.
The design label aimed to deliver something that was intuitive, easy and simple when creating the biological icons. In total, there are seven visuals created to decorate the color-coordinated supplement bottles. They are also packaged in colorful boxes that boast the same icon designs.