These QSR packaging innovations range from kid-friendly sushi boxes to awareness-raising coffee cups. While Home Sweet Sushi's packaging is accented with vivid illustrations -- inspired by children's tendency to eat with their hands --Costa Coffee's rainbow cup range celebrated Pride Month across the UK last June.
Addressing consumers' growing focus on sustainability, QSR packaging examples like the PizzaRound box and Zao Asian Café's Eco Bowl are crafted out of plant-based materials vs. harmful plastics. Both are designed to be biodegradable after use and replace environmentally harsh materials with contents like sugarcane and bamboo.
Other examples to note include novelty items like Taco Bell's festive taco-printed gift wrap paper and Boston Pizza & John St's self-supporting pizza box concept, designed for comfortably enjoying pizza in bed.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
