Roll Club is a food delivery company in Ukraine, and it enlisted the creative agency Canape to design the branding for the packaging of the foods it sells.
The brand offers a series of Italian foods ranging from pizza to pasta, along with other European-inspired dishes like burgers. Rather than opting for rustic packaging that so many food brands choose in order to give off the impression of "authenticity," the brand instead opted to be highly modern in its approach. Canape's resulting designs feature simple but eye-catching graphics that are predominantly white, red, and pink in color.
Roll Club's bright and bold branding sets an excellent example for brands opting to transform their visuals to meet contemporary standards.