This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game

The NFL has now teamed up with Pizza Hut for a special Pizza Hut box to entertain football fans with an engaging augmented reality game.

The specially marked pizza boxes may be scanned with the Beanbag Blitz mobile app in order to access virtual games of cornhole, which references a popular tailgating pastime. While the game can be played without a pizza box, the box is an essential part of unlocking the AR gaming experience. When it comes to playing the game, a single smartphone may be used by multiple players, who will toss a beanbag towards a target with a swipe across the device's screen.

As the game unfolds after a sale has been made, the augmented reality experience adds value to the standard Pizza Hut box.