What is the trend of interactive augmented reality?

Using AR technology, customers can view and order specialty pizza options through an interactive experience.

What is the trend of secret menu marketing?

Hungry Howie's is launching a secret pizza menu accessible through augmented reality to generate intrigue and interest.

What is the trend of celebratory brand experience?

Hungry Howie's offers an interactive AR pizza menu in celebration of its 50th anniversary, enhancing the customer experience.

What are the implications for the restaurant industry?

Restaurants can leverage interactive AR menus to create unique and engaging experiences for their customers.

What are the implications for the marketing industry?

Using augmented reality and secret menus as a marketing strategy can generate excitement and curiosity among consumers.

What are the implications for the food delivery industry?

Food delivery services can partner with restaurants offering interactive AR menus to provide innovative and immersive ordering experiences.

AR Pizza Menus : Secret Pizza Menu

AR Pizza Menus

Hungry Howie's Uses AR to Promote a Secret Pizza Menu

Laura McQuarrie — September 1, 2023 — Lifestyle

References: adweek

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In celebration of its 50th anniversary, Hungry Howie's is launching a secret pizza menu and customers can view and order the specialty options through an interactive augmented reality experience. By scanning a code on Hungry Howie's pizza boxes or in-store cash registers, customers can gain access to the celebratory pizza menu. Tie Dye Pizza is one option that takes a standard cheese pizza and covers it in colorful edible glitter, for example.

This interactive experience adds interest to the pizza-ordering process and it offers tantalizing previews of pizzas with the power of AR. To give its 50th-anniversary celebration the time it deserves, the brand will be offering its secret menu for delivery and carry-out for the remainder of 2023.

Trend Themes

Interactive Augmented Reality — Using AR technology, customers can view and order specialty pizza options through an interactive experience.
Secret Menu Marketing — Hungry Howie's is launching a secret pizza menu accessible through augmented reality to generate intrigue and interest.
Celebratory Brand Experience — Hungry Howie's offers an interactive AR pizza menu in celebration of its 50th anniversary, enhancing the customer experience.

Industry Implications

Restaurant — Restaurants can leverage interactive AR menus to create unique and engaging experiences for their customers.
Marketing — Using augmented reality and secret menus as a marketing strategy can generate excitement and curiosity among consumers.
Food Delivery — Food delivery services can partner with restaurants offering interactive AR menus to provide innovative and immersive ordering experiences.

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