In celebration of its 50th anniversary, Hungry Howie's is launching a secret pizza menu and customers can view and order the specialty options through an interactive augmented reality experience. By scanning a code on Hungry Howie's pizza boxes or in-store cash registers, customers can gain access to the celebratory pizza menu. Tie Dye Pizza is one option that takes a standard cheese pizza and covers it in colorful edible glitter, for example.
This interactive experience adds interest to the pizza-ordering process and it offers tantalizing previews of pizzas with the power of AR. To give its 50th-anniversary celebration the time it deserves, the brand will be offering its secret menu for delivery and carry-out for the remainder of 2023.
Why This Trend Is Growing
- Interactive Augmented Reality
- Using AR technology, customers can view and order specialty pizza options through an interactive experience.
- Secret Menu Marketing
- Hungry Howie's is launching a secret pizza menu accessible through augmented reality to generate intrigue and interest.
- Celebratory Brand Experience
- Hungry Howie's offers an interactive AR pizza menu in celebration of its 50th anniversary, enhancing the customer experience.
Industries Being Reshaped
- Restaurant
- Restaurants can leverage interactive AR menus to create unique and engaging experiences for their customers.
- Marketing
- Using augmented reality and secret menus as a marketing strategy can generate excitement and curiosity among consumers.
- Food Delivery
- Food delivery services can partner with restaurants offering interactive AR menus to provide innovative and immersive ordering experiences.
