Boston Pizza and Toronto-based creative agency john st. collaborate on an ultra-innovative pizza box packaging that allows consumers to conveniently transport their guilty pleasures to their bed. The initiative is a part of a larger on-going campaign to place Boston Pizza as the forerunner for the best choice for Dad for Father's Day 2018.
The limited edition pizza box packaging is dramatically displayed in a video ad. Made available to Canadians between June 6th and 11th, the genius pizza box packaging innovation is a part of a Boston Pizza-run contest that prompts consumers to tag a father figure in their video for a chance to win a 'BP in Bed' experience, as well as a $100 voucher for favorite menu items.
Self-Supporting Pizza Box Packaging
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