Designer Karina Pasechka creates a unique cardboard packaging concept for 'ROCK'N'DOGS' to make takeout food easier to eat. The packaging is crafted using only corrugated cardboard materials and designs are incorporated through a digital printing process. Pasechka's main idea of this creation was to make something that is easy to use, comfortable, and efficient for eating on the go. The corrugated cardboard is a secondary raw material that's safe for the environment, as it prevents deforestation.
In addition to the eco-friendly concept, the imagined packaging is designed with micro angles throughout, ensuring that the meal's temperatures decrease at a slower rate. The shapes of the boxes are unique, specifically designed for the respected meals, including hot dogs, sandwiches, and fries.