Markobar is a joint that offers consumers authentic stuffed pancakes and in 2018, the establishment ups its game with an interactive board game packaging that will delight consumers, especially their kids. The vessel might serve as a container for the delightful treat, but it also doubles as an entertaining gamified experience.
The board game packaging is given to consumers who purchase something from Markobobar's menu. The limited edition container is launched in celebration of Indonesia's Independence Day, as well as the 2018 Asian Games. The design is completed in collaboration with game maker and developer Hompimpa Games.
The interactive board game packaging comes with pawns and dice. It is not only a venture that delights consumers but it is also one that boasts collectible and reusable food packaging.
What's Driving This Trend
- Interactive Packaging
- The use of interactive packaging offers a gamified experience for consumers and can enhance brand engagement.
- Limited Edition Packaging
- Creating limited edition packaging tied to holidays or events can drive consumer excitement and increase sales.
- Collaborative Partnerships
- Collaborating with game developers or other creative partners can result in unique and innovative packaging designs.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore interactive packaging to create memorable experiences for customers.
- Restaurant
- Restaurants can leverage limited edition packaging to attract customers and differentiate themselves from competitors.
- Packaging Design
- The packaging design industry can collaborate with brands to develop interactive and collectible packaging solutions.
