One of the best things a brand can do for its image is to communicate directly with its target demographic and this list of 2018 interactive trends is bound to shine a light on some examples in the industry of late that have been successful in their engagement.
PUMA, for example, released its 90s-inspired Cell Venom. The chunky footwear model was celebrated at a one-day pop-up in London where guests could interact directly with the product and even prototype their design. The event was lab-themed and shoe customization experts Mr. Bailey and David Mawdsley were there to help individuals with concepts.
Other examples of 2018 interactive trends worth mentioning are Zappar and SIG who produced an AR-powered packaging sample that is informative, playful and allows consumers to interact directly with the purchased product.
For more interactive trends in the new year ahead, check out Trend Hunter's 2019 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
