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Top 40 Interactive Trends in 2018

From Science-Inspired Sneaker Releases to Smart Vending Machines

— January 26, 2019 — Marketing
One of the best things a brand can do for its image is to communicate directly with its target demographic and this list of 2018 interactive trends is bound to shine a light on some examples in the industry of late that have been successful in their engagement.

PUMA, for example, released its 90s-inspired Cell Venom. The chunky footwear model was celebrated at a one-day pop-up in London where guests could interact directly with the product and even prototype their design. The event was lab-themed and shoe customization experts Mr. Bailey and David Mawdsley were there to help individuals with concepts.

Other examples of 2018 interactive trends worth mentioning are Zappar and SIG who produced an AR-powered packaging sample that is informative, playful and allows consumers to interact directly with the purchased product.

For more interactive trends in the new year ahead, check out Trend Hunter's 2019 Trend Report.
7.3
Score
Popularity
Activity
Freshness
40
Vodka Brand Travel Upgrades
Vodka Brand Travel Upgrades
Smirnoff Seltzer Will Pay for You to Avoid the Middle Seat of a Plane
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39
Shoppable Holiday Choirs
Shoppable Holiday Choirs
Harvey Nichols' Charitable Experience Shares Shoppable Looks on Instagram
<
38
Artful Skincare Pop-Ups
Artful Skincare Pop-Ups
La Prairie is Holding a Pop-Up at the Saatchi Gallery for Contemporary Art
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37
Incentivized Shopping Campaigns
Incentivized Shopping Campaigns
Burger King's Whopper-Shopper Helps Consumers Shop Online and Save
<
36
Festive AR Retail Experiences
Festive AR Retail Experiences
Walmart's Holiday AR Lets Shoppers See Aisles Through a New Lens
<
35
Thanksgiving Fun Run Promotions
Thanksgiving Fun Run Promotions
Michelob Ultra is Offering Free Beer for Running a Turkey Trot
<
34
Perception-Shaping AR Experiences
Perception-Shaping AR Experiences
Santander's AR experience Highlights Employed Homeless People
<
33
Behind-the-Scenes In-Store Experiences
Behind-the-Scenes In-Store Experiences
This Year, People Can Step Into the John Lewis Holiday Ad
<
32
Interactive Cancer Awareness Activations
Interactive Cancer Awareness Activations
'Testimatic' by FCB Raises Awareness of Testicular Cancer
<
31
Informative Food Packaging Concepts
Informative Food Packaging Concepts
SÍCLIC Attempts to Teach Consumers About Colombia Regions
<
30
Festive Chocolate Postal Services
Festive Chocolate Postal Services
Cadbury's Secret Santa Service Shares Free Bars of Chocolate
<
29
Experiential Invisible Cinemas
Experiential Invisible Cinemas
Santander's Cinema Educates Gen Z on Personal Data Privacy
<
28
Chicken Nugget String Lights
Chicken Nugget String Lights
McDonald's UK Has Created Chicken McNugget String Lights and Baubles
<
27
Personalized Jewelry Gift Guides
Personalized Jewelry Gift Guides
Alex and Ani is Sharing Gift-Giving Advice from Real People
<
26
Playful Canine Trampoline Parks
Playful Canine Trampoline Parks
Rover.com' Pushes Unconventional and Entertaining Dog Activities
<
25
Playful Military Drum Tins
Playful Military Drum Tins
Design Bridge Creates Hero-Honoring Packaging for Cadbury
<
24
Festive Plant-Based Feasts
Festive Plant-Based Feasts
Tesco is Hosting 'Vegmas' as an Inspiring, Plant-Powered Holiday Dinner
<
23
Hands-Free Hair Coloring Guides
Hands-Free Hair Coloring Guides
The Clairol Color Expert Provides Assistance Via Google Home
<
22
Informative AR Packaging Experiences
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
<
21
Rewarding Reusable Coffee Tumblers
Rewarding Reusable Coffee Tumblers
Starbucks' Brewed Refill Tumbler Comes with Unlimited Coffee
<
20
Holiday Cooking Events
Holiday Cooking Events
Chef Clodagh McKenna and Guinness Hosted an Interactive Cooking Event
<
19
Multi-Sensory Holiday Markets
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
<
18
Board Game Vending Machines
Board Game Vending Machines
Big Potato's Product Vending Machine Shares Party Games
<
17
Culinary Gondola Experiences
Culinary Gondola Experiences
The Fondue Express Gondola Pairs a Three-Course Menu with Champagne
<
16
AR Sneaker Teases
AR Sneaker Teases
Nike is Using AR to Showcase the New Air Jordan 11 Concord
<
15
Augmented Educational Posters
Augmented Educational Posters
Yorkshire Tea's Educational Campaign Shows the Importance of Trees
<
14
Smart Vending Machines
Smart Vending Machines
Mulberry's Interactive Retail Installation Captures Data & Offers Rewards
<
13
Curiosity-Inspiring Phone Pop-Ups
Curiosity-Inspiring Phone Pop-Ups
This Google Pop-Up is Centered Around the Pixel 3 & Mindful Tech
<
12
Playful Independence Day Packaging
Playful Independence Day Packaging
Markobar Boasts Interactive Board Game Packaging in Indonesia
<
11
Multi-Sensory Confectionery Packaging
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
<
10
Chocolate Customization Pop-Ups
Chocolate Customization Pop-Ups
This Kit Kat Chocolatory Pop-Up is Centered on Custom Confections
<
9
Artful AR Hotel Rooms
Artful AR Hotel Rooms
LIFEWTR and Marriott Hotels Created a Customized Experience for Guests
<
8
Festive Grooming Pop-Ups
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
<
7
Internet-Inspired Apparel Shops
Internet-Inspired Apparel Shops
The Next-Gen 'GU Style Studio' Blurs Online & Offline Experiences
<
6
Single-Day Pop-Up Bakeries
Single-Day Pop-Up Bakeries
Strongbow Dark Fruit Honours Its Fans in Manchester with a Tasty Treat
<
5
Miami Fashion Pop-Up Shops
Miami Fashion Pop-Up Shops
Madhappy Opens a Temporary Space in Conjunction with Art Basel 2018
<
4
Interactive Holiday Packaging
Interactive Holiday Packaging
The Coca-Cola Packaging in Japan is District-specific & Collectible
<
3
Science-Inspired Sneaker Releases
Science-Inspired Sneaker Releases
The PUMA Cell Venom Debuts at a Conceptual Pop-Up in London
<
2
Social Media Sneaker Try-Ons
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
<
1
Comforting Cocoon Bedrooms
Comforting Cocoon Bedrooms
'The Zed Rooms' for Sleep Replicate the Safety of the Womb
<