For the Christmas season this year, British department store Harvey Nichols introduced a festive, charitable holiday choir experience centered around "Harvey's Angels" and a mission to support women who want to get back to work.
For a limited time throughout the end of November and the beginning of December, the retailer donated 10% of online and in-store purchases from its Knightsbridge location to the Smart Works charity. In-store, Harvey Nichols set up a "shoppable Christmas Choir" dressed up in party looks, which were also shared to Instagram for reference and ease of online shopping.
As well as helping women look their best over the holiday season, the shopping experience also supported women in the workplace, as well as expressed the department store's ongoing commitment to women in this regard.
Shoppable Holiday Choirs
More Stats +/-
Festive Chocolate Spread Ornaments
Whimsical Holiday Sculptures
Smart Vending Machines
Multi-Sensory Holiday Markets
Making Retail Memorable