These creative Christmas pop-ups offer everything from virtual reality experiences to exclusive products that can typically only be found online. Whether a consumers is looking to remind themselves of what matters most during the holiday season or check off a few hard-to-find items off of their shopping list, these temporary installations offer unforgettable experiences. This year, the 'intu' shopping center in Nottingham, England is inviting kids to take on the role of official toy testers and work alongside Santa's elves.
As consumers put a premium on customization when it comes to gift-giving, many Christmas pop-ups help people to add a one-of-a-kind touch to a product. Some of the best examples of this include Amazon's 2017 holiday pop-up with a monogramming station to personalize Calvin Klein loungewear, as well as Google's #PixelSweater pop-up, which dressed visitors' Pixel phones with tiny 3D-printed sweaters.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
